This position is responsible for managing the luxury segment of Siam Paragon and ICONSIAM brands&apos public image and strategic communication efforts to strengthen and maintain the group&aposs luxury positioning in the market.
Roles and Responsibilities:
- Develop and execute comprehensive communication strategies and planning / initiatives to promote the brands&apos luxury image, ensuring alignment with overall business objectives and positioning.
- Cultivate and maintain strong relationships with key media outlets and influencers in luxury fashion, lifestyle, and other relevant industries.
- Work closely in collaboration with content creators / media outlets to create exclusive storytelling content and content calendars that resonate with high-net-worth and affluent individuals, and influencers in luxury sector.
- Oversee influencer partnerships and collaborations to ensure they align with the brands image and messaging.
- Work closely with Siam Paragon & ICONSIAM luxury teams (marketing, events, digital, etc.) to ensure consistent messaging across all channels.
- Provide regular reports on the effectiveness of communication strategies, campaigns, and media coverage.
- Manage budgets for communications, media buys, and influencer partnerships, ensuring that expenditures align with strategic objectives and deliver maximum impact.
- Supervise and oversee design and materials of marketing collaterals aligns with the luxury brands aesthetic and messaging for top-tier customers as assigned.
- Work on other tasks as assigned.
JOB SPECIFICATION
Education and Experience:
- Bachelors degree or higher in Communications, Marketing, Public Relations or related fields.
- 10+ years of experience in luxury brands marketing communications, magazine publications, PR, or related roles.
Required Skills/Abilities:
- Strong experience in luxury brand communications or PR, with a deep understanding of the high-end market.
- Excellent written and verbal communication skills in Thai and English, with the ability to craft compelling stories and manage brand messaging.
- Proven ability to work under pressure and manage multiple projects simultaneously.
- Strong relationship-building skills, particularly with media outlets, influencers, and key stakeholders in the luxury industry.
- A keen eye for trends and the ability to predict shifts in the luxury market.
- Ability to work with senior leadership and represent the brand at high-level meetings and events.
