Role Overview
He/ She will support the development and delivery of strategic partnerships and IPled activations that drive visitation, engagement, and vibrancy across Resorts World Sentosa, with a focus on sports, esports, and youthdriven audiences.
Key Responsibilities
- Support the identification and development of strategic partners, including IP owners, media, lifestyle, sports and esports brands and events, aligned with RWS's visitation and engagement objectives.
- Manage daytoday relationships with assigned partners to deliver events and activations that drive footfall, onsite spend, and visibility of resort offerings.
- Work with partners to plan and execute aligned campaign narratives and programming, leveraging IP collaborations to grow local and regional brand awareness for RWS.
- Collaborate closely with internal stakeholders across Marketing, Event Business Development, Entertainment, Retail, F&B, and Operations to support endtoend event execution.
- Project manage joint marketing initiatives, cobranded content, and partnerled events across digital, onsite, and partner channels, ensuring alignment with resortwide campaigns and peak periods.
- Support tracking and reporting of activation performance, including attendance, engagement, partner outcomes, and incremental spend from sports and esports initiatives.
- Contribute to partnership proposals, pitch decks, and event concepts tailored to sports, esports, and youth audiences.
- Coordinate administrative and operational aspects of partnerships, including timelines, deliverables, and contracting support, working with Legal and Finance teams.
- Support the Partnerships team in achieving assigned KPIs related to event attendance, activation effectiveness, and campaign delivery.
- Support the Partnerships team in achieving assigned KPIs related to event attendance, activation effectiveness, and campaign delivery.
Job Requirements:
- At least a Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 3-5 years of relevant experience in partnerships, brand marketing, events, sports, esports, or entertainmentrelated roles, preferably within hospitality, lifestyle, media, or largescale event environments.
- Proven ability to manage external partners and multiple stakeholders, delivering activations, events, or campaigns endtoend.
- Strong understanding of IPled collaborations and joint marketing models, including cobranded and partnerdriven initiatives.
- Experience working crossfunctionally with marketing, operations, commercial, creative, Legal, and Finance teams.
- Solid project management skills, with the ability to manage timelines, budgets, and competing priorities.
- Comfortable with performance tracking and reporting, including metrics such as attendance, engagement, and incremental spend.
- Prior exposure to sports, esports, or largescale consumer lifestyle events is highly preferred.
