We are seeking a highly driven and growth-focused Senior Manager - Media & Social Growth to lead Makro's paid media, social media, KOL/influencer strategy, and own media growth ecosystem. This role is responsible for accelerating customer acquisition, engagement, and conversion through performance marketing, viral social content, KOL collaboration, and data-driven media optimization.
The ideal candidate should have strong expertise in digital media, performance marketing, social growth strategy, and content-driven commerce, with proven experience managing large-scale campaigns and media investment.
Responsibilities
- Lead integrated media and social growth strategy across paid, owned, and earned channels.
- Manage media investment planning and optimization across Meta, TikTok, Google, LINE, and other digital platforms.
- Drive social growth strategy for Makro Review and other own media channels.
- Lead KOL/influencer campaigns and viral content strategy to maximize engagement and acquisition.
- Monitor and optimize KPIs including ROAS, CAC, CVR, engagement, installs, and sales contribution.
- Collaborate closely with Commercial Planning, CRM, Monetization, and Creative teams.
- Lead media performance reporting and actionable insight generation.
- Manage agencies, media partners, and content production teams.
- Develop testing frameworks for creatives, audience targeting, and campaign optimization.
- Support major campaigns, seasonal events, and integrated omni-channel launches.
Requirements
- Bachelor's degree in Marketing, Business, Communication, or related fields.
- 8-12 years of experience in media, digital marketing, performance marketing, or social commerce.
- Strong hands-on experience with Meta, TikTok, Google Ads, and social media ecosystem.
- Proven track record in driving growth, acquisition, and media efficiency.
- Strong understanding of content virality and social engagement strategy.
- Experience managing large media budgets and agency ecosystems.
- Analytical mindset with strong performance optimization capability.
- Excellent communication and stakeholder management skills.
- Retail, e-commerce, or FMCG experience is highly preferred.
- Fluent in English communication.
