Job Objectives
We are seeking a strategic and community-focused Senior Social Media Strategy & Community Manager to lead Dusit's social media presence and cultivate vibrant internal and external communities.
Key Responsibilities:
Social Media Strategy & Planning
- Develop and execute comprehensive social media strategies across Facebook, Instagram, Linkedin, YouTube, and emerging platforms that align with Dusit's brand positioning and business objectives.
- Create framework strategies that balance global brand consistency with local market relevance
- Lead the evolution of Dusit's social voice, storytelling approach, and content formats to drive awareness, engagement, and community growth
- Coordinate integrated content calendars in collaboration with related teams including but not limited to CRM, Loyalty, Branding, Food & Beverage, Customer Experiences, etc.
Internal Community Building & Enablement
- Build and nurture a thriving internal community of practice among property marketing and social media teams across the Dusit hotel network
- Develop comprehensive training programs, best-practice toolkits, and creative playbooks to elevate local content execution
- Facilitate regular knowledge-sharing sessions, workshops, and collaborative forums for hotel marketing teams
- Provide ongoing mentorship, actionable feedback, and monthly content quality reports to property teams
- Create systems for cross-property collaboration, content sharing, and celebrating successes across the network
External Community Engagement
- Design and implement community engagement strategies that foster genuine connections with guests, travellers, influencers, and brand advocates - identify social-based communities
- Monitor, respond to, and cultivate conversations across all Dusit social channels with authenticity and brand alignment
- Identify and nurture brand ambassadors, user-generated content opportunities, and community-led initiatives
- Build partnerships with relevant communities, lifestyle platforms, and cultural voices that align with Dusit's values
Performance & Insights
- Define and track social KPIs focused on community growth, engagement quality, reach, and sentiment
- Partner with Digital Lab and Analytics teams to monitor trends, competitor benchmarking, audience behavior, and community health
- Translate insights into actionable strategies and optimize content based on platform algorithm changes
- Report on both quantitative metrics and qualitative community health indicators
Content Excellence & Innovation
- Review and evaluate content across all hotel-managed social channels, providing strategic direction to enhance quality and consistency
- Leverage creative trends, Al tools, and emerging formats (Reels, Stories, live content, etc.) to keep Dusit's presence fresh and relevant
- Collaborate with creative and video teams to develop compelling, scroll-stopping content that reflects luxury with modern energy
- Ensure all content upholds Dusit's gracious brand voice while remaining culturally relevant and platform-native
Qualifications & Experience:
- Bachelor's degree in Communications, Marketing, Digital Media, or related field.
- 7+ years of experience in content marketing or social media, with at least 2 years in a managerial or senior specialist role.
- Proven track record in managing multi-platform social strategies for lifestyle, hospitality, or premium consumer brands.
- Excellent writing, editing, and visual storytelling skills.
- Strong understanding of social media publishing tools, analytics, and performance optimization.
- Creative and trend-savvy with an eye for luxury aesthetics and editorial finesse.
- Strong interpersonal and collaboration skills-comfortable animating the marketing teams and advising and working in a collaborative environment.
- Confident, self-motivated, and solutions-oriented.
- Cultural awareness and sensitivity to operate in a global hospitality environment.
- Fluent in English; Thai language is an advantage.
