The Marketing Communication is responsible for planning and leading the communication strategy for all marketing campaigns at YVIS, including new collection launches, promotions, store openings, PR, CRM, brand campaigns, and monthly content planning. This role ensures that every campaign delivers clear, engaging, and consistent communication aligned with the brand direction and business objectives.Working closely with the Marketing, Commercial, Store Operations, and Creative teams, this role owns the communication plan, campaign concept, key messaging, and content direction for each campaign.
Responsibilities1. Campaign Communication PlanningDevelop communication plans for each marketing campaign.Define campaign concepts and key messages.Ensure all communication aligns with the brand direction and business objectives.
2. Content StrategyDevelop and manage the monthly content plan.Create content topics for new collection launches, promotions, collaborations, and brand campaigns.Plan the content journey and storytelling for each campaign across different stages.
3. Social Media PlanningUnderstand the strengths and audience behavior of each social media platform.Plan the right content format for each platform based on campaign objectives.Recommend content strategies that drive awareness, engagement, or conversion.
4. Creative Brief DevelopmentPrepare creative briefs for Graphic Designers and Content Creators.Translate campaign concepts into clear creative directions.Review creative outputs to ensure they align with the communication strategy.
5. Copywriting & CommunicationWrite campaign headlines, key messages, captions, and marketing copy.Proofread and ensure the accuracy of all communication materials before publication.
6. Campaign ExecutionMonitor campaign communication to ensure execution follows the communication plan.Coordinate with cross-functional teams to maintain consistent messaging across all customer touchpoints.Continuously develop fresh campaign ideas and promotional concepts that create excitement and strengthen brand engagement.
Qualifications
- Bachelor's degree in Marketing, Communications, Advertising, Business Administration, Fashion Business, or a related field.
- 2–4 years of experience in Marketing Communication, Brand Marketing, Content Strategy, Campaign Planning, Social Media, or related roles.
- Experience developing communication strategies for product launches, promotions, brand campaigns, or collaborations.
- Strong understanding of social media platforms and the ability to recommend the right content strategy based on different objectives.
- Creative thinker with the ability to develop campaign concepts and fresh content ideas.
- Experience creating creative briefs and collaborating with Graphic Designers, Content Creators, and Marketing teams.
- Strong marketing insight with the ability to understand customer behavior, identify social trends, and translate insights into engaging content and campaigns.
- Excellent copywriting and storytelling skills in both Thai and English.
- Strong planning, prioritization, and organizational skills with the ability to manage multiple campaigns simultaneously.
- Detail-oriented with excellent proofreading skills and a strong commitment to accuracy.
- Experience in fashion, jewelry, beauty, lifestyle, or retail brands is a plus.
YVIS Team Perks & Vibes
- Tech & Setup – We've got your desk aesthetic covered with a Macbook and ergonomic tools for ultimate comfort.
- The Saphankwai Power Base – Our cool office is just a 3-minute walk from BTS.
- Strategic Hybrid Work – Switch between working from home and vibing with the squad at the office.
- Monthly Bling Drop – Stay iconic with 1 free YVIS jewelry piece every month. Treat yourself!
- Exclusive Insider Deal – Major discounts on all YVIS products because you're part of the inner circle.
- Results-Driven Flexibility – Join the 10 AM Club. We prioritize your output over the clock..
- Recharge to Refuel ️ – Flexible vacations and company holidays. We prioritize your work-life hapiness & balance.
- Fast-Track Growth Culture – We don't gatekeep success. If you bring the impact, we provide the path to level up your career.
