About The Team
Manage in-app visibility to maximize commercial impact including homepage banners, push notification, and responsible the management from end-to-end from creating the criteria, allocate the slots and sequence based on priority and impact, and performance reporting
Job Description
- Responsible for in-app assets (eg. homepage banners, push notifications) governing policy with an official framework to manage assets, including personalization that ensure content relevancy to users and a good balance of promotional, engagement and campaign awareness
- Handle all visibility request and asset allocation with the ability to suggest appropriate visibility for each campaign / initiative types
- Define and build target user segments for content personalization to maximize relevance and commercial result
- Represent TH as a local PIC to work with regional team for new feature improvement
Requirements
- 2–5 years of experience in E-commerce, Content Operations, Digital Marketing, or App Operations.
- Analytical Mindset : Comfortable working with data to understand user behavior and campaign performance
- Data-driven : able to make informative business decision based on sufficient data back-up and able to translate qualitative measures into a quantifiable metrics
- Operational excellence : Strong project management skills with the ability to manage different projects / campaigns being requested from multiple stakeholders
- Able to work on simple automation process / tools to optimize team workload and reduce errors
- Has experience in working on process improvement using optimization or automation tools
