Job Purpose
Support the planning and implementation of integrated marketing communications campaigns to enhance brand recognition, strengthen customer engagement and contribute to business performance across Worldwide Hotels and its portfolio of properties.
The role covers general Marketing Communications responsibilities, with a primary focus on social media, digital content, direct marketing, KOL engagement and performance reporting.
Key Responsibilities
General Marketing Communications
- Support the development and execution of marketing communications plans, campaigns and brand initiatives.
- Develop marketing content and collateral for digital and offline channels.
- Ensure communications are accurate, timely and aligned with corporate and hotel brand guidelines.
- Coordinate with hotels, internal departments, agencies, vendors and business partners on marketing requirements.
- Support campaign launches, promotions, partnerships, events and other brand-building activities.
- Manage assigned project timelines, approvals, production schedules and deliverables.
- Maintain and update content across relevant websites, digital platforms and communication channels.
- Monitor campaign performance, prepare reports and recommend improvements.
- Coordinate quotations, invoices, budgets and appointed vendors as required.
- Support photography, videography and content-production projects.
- Keep abreast of marketing, hospitality, social media and digital content trends.
- Undertake other Marketing Communications projects and duties as assigned.
Social Media Management
- Support the Senior Director of Marketing Communications in developing social media strategies and tactical plans.
- Develop and manage content calendars for Worldwide Hotels and assigned properties.
- Create, schedule and publish social media posts, reels, stories and short-form videos.
- Manage social media accounts and respond to customer enquiries promptly.
- Develop content and engagement initiatives to increase reach, awareness and interaction.
- Plan and manage paid social media campaigns and monitor performance.
- Ensure content accurately represents the hotels, facilities and guest experience.
Content Creation
- Produce and adapt creative content for social media, direct marketing, websites and other relevant channels.
- Coordinate with hotels and vendors to obtain accurate information, images and video content.
- Support photography and videography requirements.
- Review content for accuracy, brand consistency and visual quality.
Direct Marketing Management and Reporting
- Develop and coordinate direct marketing content and campaigns.
- Liaise with stakeholders to obtain offers, information and approvals.
- Manage A/B testing, scheduling and campaign deployment.
- Prepare weekly and monthly campaign performance reports.
- Analyse results and recommend improvements to content and campaign performance.
KOL and Influencer Engagement
- Research and evaluate suitable KOLs, influencers and content creators.
- Assess audience relevance, engagement, content quality and brand suitability.
- Negotiate hosted-stay arrangements and agreed deliverables.
- Coordinate stays and requirements with hotels and internal stakeholders.
- Monitor post-stay content and follow up to ensure deliverables are completed.
- Maintain records of collaborations, deliverables and outcomes.
Others
- May require to perform AI-powered workplace productivity tools (e.g. Microsoft Copilot, ChatGPT or other approved AI applications).
- Participate in company's sustainability effort for the environment and being an inclusive employer.
Job Requirements
- Diploma or degree in Marketing, Communications, Mass Communications, Digital Marketing or a related discipline.
- At least three/four years of relevant Marketing Communications experience.
- Experience in social media management, content creation and digital campaigns.
- Experience in direct marketing, campaign reporting and influencer engagement.
- Proficiency in Canva and CapCut.
- Familiarity with GenAI tools such as ChatGPT and Gemini would be advantageous.
- Strong writing, communication, coordination and project-management skills.
- Able to manage multiple priorities and work independently in a fast-paced environment.
- Hospitality, tourism, retail or lifestyle marketing experience would be an advantage.
- Experience using AI-powered workplace productivity tools (e.g. Microsoft Copilot, ChatGPT or other approved AI applications) as an added advantage.
