Senior Marketing Executive

Job Summary:

As a Senior Marketing Executive, you will be responsible for managing marketing budgets and resources to optimize spend and achieve key financial targets. You will develop and execute strategic marketing plans in collaboration with local sales and regional marketing teams to drive brand growth, while building strong relationships with key retail and media partners. You will also oversee end-to-end product marketing activities for Hair&Beauty (Ryo & Mise-en-scène) products, including ATL, BTL, e-commerce, promotions and Public Relations events, ensuring all campaigns are executed effectively and in line with business objectives.

Job Responsibilities:

Marketing Plan & Budget

• Assist Marketing Manager in developing and executing long-term/short term business objectives, goals and strategies in line with global/local business objectives, goals & strategies for Hair&Beauty (FMCG)

• Develop and implement strategic marketing objective, plans and programs including marketing calendar, promotions, pricing, forecast and budget allocation

• Develop monthly marketing animations and ensure strong execution of marketing plans and major launches.

• Coordinate with supporting retailers and vendors for operational efficiency.

• Assist Marketing Manager in managing marketing budgets and ensure efficient allocation of resources.

Brand Development

• Assist Marketing Manager in the development of brand communication strategy, marketing plans to drive brand preference and build brand equity

• Lead development of marketing plan yearly / quarterly / monthly basis to drive organic growth on existing line up and successfully introduce new product

• Lead development & excellent execution of comprehensive launch plans for new product launches including AD development, Public Relations, Digital, BTL on time.

• Work closely with creative agencies and internal design teams to create compelling marketing materials.

• Collaborate with cross-functional teams, including sales, product development, VMD and supply chain, to ensure brand strategies are executed effectively.

• Assist in the planning and execution of product launches and promotional events.

• Stay updated on industry trends and consumer preferences to drive innovation and maintain brand relevance.

• Provide support in the development of sales presentations and promotional materials.

Digital/ Social Media Management

• Oversees day-to-day community engagement and inquiries on Tiktok, Facebook and Instagram

• Creating localised content with agency for special occasions (eg. National Day, Mother's Day etc)

• Creating promotional content for retailers tactical promotions to promote on social media

Others

• Collaborate with sales and VM team to create and execute compelling marketing materials, activations and POSM displays for various channels

• Develop creative assets such as videos, banners, social media posts, thumbnails, etc.

• Process invoices and raise consultation reports in relation to roles & responsibilities.

• Prepare monthly marketing reports

• Actively seek new opportunities/ideas (such as collaboration, sponsorship, activations etc) to build brand equity & awareness for the brands.

• Assist in sourcing premiums/gifts for promotional usage.

• Any other ad hoc duties assigned

Job Requirements:

• Candidate must possess at least a Diploma or bachelor's degree in digital media/ new media/ communications/ marketing or related field.

• Relevant years of experience in a FMCG brand marketing management role, including focus on social/digital marketing and retail marketing as priority (at least 2 years and above)

• Experience in working with retailers (Watsons, Guardian, FairPrice) will be an advantage.

• Ability to work effectively in a fast-paced environment.

• Digitally savvy, self-motivated, capable of taking initiative.

• Team player who is able to work independently and collaboratively in a lean team.

• Detail-oriented with a can-do attitude and results-driven mindset to achieve business goals.