Company Description Royal Phuket Marina is a landmark mixed-use waterfront development on Phuket Island, one of Asia's leading resort destinations. Opened in 2004, it is Thailand's only marina to receive the prestigious 5 Gold Anchor award and is recognized internationally as a premier waterfront destination. The master plan includes current ultra-luxury villas, innovative waterfront condominiums, a vibrant promenade with dining and lifestyle venues, a major conference and exhibition center, offices, and a modern health club and spa. Future development phases feature hotels, a state-of-the-art water park, and a beach club designed by a world-class architect, reinforcing its position as a world-class family destination. Strategically located on Phuket's east coast with easy access to the airport, schools, hospitals, shopping, and golf courses, Royal Phuket Marina serves as a gateway for hundreds of thousands of visitors taking boat excursions to nearby islands each year.
Position Overview
The Senior Marketing Executive drives multi-channel brand growth, coordinates engaging digital and offline campaigns, and boosts sales revenue across Royal Phuket Marina's high-value portfolios: the world-class Marina, Luxury Residences, and the Commercial/F&B and Venue segments.
Commanding a premium salary tier of THB 35,000 – THB 40,000, this senior role demands a highly strategic, high-efficiency executor who completely integrates Generative AI and advanced digital workflows into their daily operations. The ideal candidate will autonomously run premium content production, maximize lead capture efficiency, manage elite creator networks, and seamlessly bridge creative digital marketing with hands-on event coordination across all RPM social media channels.
Core Business Value & Impact
At this compensation level, the Senior Executive is expected to deliver tangible commercial value by acting as a revenue-driver rather than a simple content poster:
- High-Ticket Conversion Mindset: Tailoring distinct digital marketing funnels to capture luxury-tier audiences—ranging from high-net-worth yacht owners (Marina berths) and affluent investors (Residences) to premium lifestyle clients (MICE, weddings, fine dining).
- AI-Driven Operational Efficiency: Leveraging AI to compress multi-day campaign content pipelines down to hours, ensuring RPM is constantly agile, trending, and first-to-market with seasonal promotional launches.
- Cross-Functional Revenue Accountability: Bridging the gap between the marketing department and sales/leasing teams to ensure that social visibility directly impacts venue occupancy, property viewings, and berth reservations.
Key Responsibilities
- Daily Digital & Portfolio Operations: Own and manage the daily posting schedules, premium copywriting, and community management across all RPM social platforms (Facebook, Instagram, TikTok, YouTube, and LinkedIn).
- Multi-Segment AI Content Production: Use Generative AI platforms (Canva AI, CapCut AI, ChatGPT/Claude) to rapidly produce high-quality, aesthetic visual content, promotional reels, and sales copy tailored specifically to yacht owners (Marina), affluent investors (Residences), and lifestyle consumers (F&B/Venues).
- Event Coordination & On-Site Support: Support the marketing team from concept to execution for grand openings, exclusive tasting events, lifestyle fairs, yacht shows, and major brand activations. Act as the senior on-the-ground coordinator to ensure setups look premium and event media is captured smoothly.
- Cross-Segment Destination Marketing: Actively promote RPM's venue portfolio (including the Exhibition Hall, Town Square, and Penthouses), luxury property listings, and premium berth options by generating consistent content and proposals aimed at driving high-ticket inquiries.
- Influencer Partnerships & Outreach: Manage strategic, active outreach to high-end travel influencers, luxury property reviewers, lifestyle bloggers, and corporate planners to build a pipeline of brand advocates.
- Inbound Lead Management & Optimization: Monitor direct messages and comments, utilizing AI draft tools to maintain an elite, professional tone and instantly convert digital interactions into qualified, high-ticket inbound sales leads.
- Data Tracking & Reporting: Actively track monthly digital metrics, optimize paid/organic campaigns, aggregate customer feedback, and provide analytical performance updates on views, inquiries, and follower growth.
Requirements & Qualifications
- Experience: 3–5+ years of digital marketing experience, with a proven track record within a luxury hospitality destination, premium event venue, real estate firm, or the maritime/yachting sector.
- Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Technical & AI Proficiency: Advanced, daily working knowledge of social media management systems, digital analytics, and AI content generation platforms (ChatGPT/Claude for high-end copywriting/proposals; Canva, CapCut, or Adobe Firefly for asset generation).
- Soft Skills: Strong commercial mindset, sharp storytelling capabilities, cross-functional agility to handle corporate and lifestyle segments simultaneously, and the organizational skills to run fast-paced on-site events.
