Company Overview:
Volt Auto is Singapore's exclusive authorised dealer for the latest Electric Vehicles, providing distribution, retail, and after-sales services. We are committed to delivering exceptional vehicles and customer experiences while establishing ourselves as a trusted name in Singapore's automotive industry.
Position Overview:
Reporting to the Marketing Manager, the Senior Marketing Executive will be responsible for planning, executing, and optimising integrated marketing initiatives that strengthen brand presence, generate quality leads, and support business growth. This role requires a proactive and hands-on marketing professional who can manage campaigns independently, coordinate with internal stakeholders and external partners, and contribute strategic ideas to enhance marketing performance.
Key Responsibilities
- Plan, execute, and manage integrated marketing campaigns across digital and traditional channels to drive brand awareness, lead generation, and sales.
- Develop, manage, and optimise content for the company's website, EDMs, social media platforms, and other marketing channels.
- Monitor, analyse, and report on campaign performance using relevant analytics tools, providing insights and recommendations for continuous improvement.
- Conduct market research, competitor analysis, and customer trend analysis to identify new business opportunities and marketing strategies.
- Coordinate with external agencies, media partners, vendors, and internal departments to ensure timely and successful campaign execution.
- Plan and coordinate marketing events, roadshows, vehicle launches, exhibitions, and promotional activities.
- Manage marketing materials, corporate branding, and ensure brand consistency across all touchpoints.
- Support the Marketing Manager in developing annual marketing plans, budgets, and campaign strategies.
- Mentor and provide guidance to junior marketing team members when required.
- Stay updated on industry trends, emerging digital marketing tools, and automotive market developments to recommend innovative marketing initiatives.
- Perform any other ad-hoc duties assigned by the Management.
Requirements
- Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
- Minimum 3-5 years of relevant marketing experience, preferably within the automotive, mobility, or related industries.
- Proven experience in managing end-to-end marketing campaigns across both digital and offline channels.
- Strong project management and organisational skills, with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication, copywriting, and presentation skills.
- Strong analytical mindset with experience using marketing analytics and reporting tools.
- Ability to work independently, take initiative, and collaborate effectively in a fast-paced environment.
- Experience with CRM systems, marketing automation platforms, and digital advertising tools will be an advantage.
- Proficiency in Microsoft Office and common marketing software.
- A valid Singapore Class 3/3A Driving Licence is preferred.
