Senior Marketing Executive Job Description
Senior Marketing Executive plays a vital role in supporting and executing marketing initiatives aimed at promoting the company's products, services, and brand presence. This role works closely with the Regional Digital Marketing Manager and cross-functional teams to ensure all marketing activities and campaigns are delivered effectively and on schedule.
Key Responsibilities
1. Campaign & Promotion Support
- Assist in planning, executing, and monitoring multi-channel marketing campaigns.
- Coordinate with internal teams and external vendors to ensure timely delivery of campaign assets and materials.
2. Content Creation & Management
- Create, edit, and proofread marketing content including social media posts, email campaigns, brochures, and blog articles.
- Manage and update website content and social media platforms.
- Develop scripts and assist in planning video content; support storyboarding and enhancement of video concepts.
3. Event Coordination
- Organize and execute promotional events, trade shows, webinars, and seminars.
- Manage event logistics such as venue booking, equipment setup, and attendee registration (in collaboration with the Merchandise Department).
- Arrange monthly offline seminars and collect attendee data.
- Participate in and observe financial-related exhibitions to gain insights and opportunities.
4. Market Research
- Conduct research on industry trends, competitor activities, and customer behavior.
- Analyze market findings to support marketing strategies and contribute to weekly, monthly, and quarterly marketing reports.
5. Reporting & Analytics
- Track, measure, and report key campaign performance metrics.
- Prepare presentations and insights for management and relevant stakeholders.
6. Administrative Support
- Coordinate team meetings, schedules, and project timelines.
- Liaise with Rewards, Cost Control, and related departments involved in Thai campaigns.
- Consult with the BD (Sales) team regarding promotions and prize cost planning.
7. Other Responsibilities
- Provide additional support to the Regional Digital Marketing Manager and the overall marketing team as required.
If you are interested, please send your resume to this email.
[Confidential Information]
