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Garena

Senior Marketing (Games)

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  • Posted 21 hours ago
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Job Description

Job Description

  • Develop and manage overall marketing campaigns across digital, community, KOL, and offline channels.
  • Plan and oversee event marketing and execution, including esports and community events.
  • Analyze player behavior, market trends, and campaign performance to drive strategic decisions.
  • Identify growth opportunities and recommend effective promotion strategies and channels.
  • Manage and collaborate with KOLs/influencers.
  • Take ownership of projects end-to-end, ensuring quality execution and measurable results.
  • Collaborate cross-functionally to align marketing with objectives.

Job Requirements

  • Bachelor's degree in Marketing, Business Administation, Arts or related field.
  • Strong experience in overall marketing with strong strategic thinking with the ability to connect insights to execution.
  • Experience in campaign planning, event management, and KOL/influencer marketing is a big plus.
  • Ability to interpret data and player behavior into actionable insights.
  • High ownership, proactive mindset, and ability to thrive in a fast-paced, agile environment.
  • Passion for gaming with a strong understanding of player communities.
  • Fluent in Thai and English.

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About Company

Job ID: 147331457