Senior Marketing Manager

Key Responsibilities

• Lead annual and quarterly promotion strategies, defining clear promotion pillars aligned with corporate and category goals.
• Own and develop promotion mechanics and playbooks (e.g. tiers, bundles, loyalty triggers) to drive conversion and participation.
• Drive segmentation and offer strategies by customer lifecycle, segment, channel, and category.
• Establish and manage promotion KPIs (conversion, participation, ROI proxy) using a test-and-learn approach.
• Initiate and lead promotion innovation pilots, from testing to scale or stop decisions.
• Manage a single master promotion and event calendar, including prioritization and change control.
• Ensure execution excellence through clear governance, approvals, and timeline management.
• Oversee tenant participation operations, tracking, and readiness.
• Monitor performance through dashboards, reporting, and post-campaign reviews.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or related fields.
• 8+ years of experience in retail, e-commerce, omni-channel, or consumer businesses.
• Strong expertise in promotion strategy, conversion mechanics, and marketing operations.
• Proven analytical skills in KPI design, dashboards, and performance measurement.
• Experience managing senior stakeholders in matrix organizations.
• Strong leadership, decision-making, and communication skills in English.