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reeracoen thailand

Senior Marketing Specialist (HR Solutions)

3-5 Years
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  • Posted 8 days ago
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Job Description

Division: Marketing

Salary: 45,000 60,000 THB

Working Location: Mercury Tower (BTS Chidlom)

Description

1. Growth & Lead Generation

  • Support growth initiatives across Reeracoen's recruitment ecosystem including Recruitment Services, SourceOut (SO), Profi, Profinder, and EZHire
  • Execute lead generation campaigns for employers, HR teams, companies, candidates, and job seekers
  • Optimize marketing funnels from awareness to conversion
  • Explore acquisition opportunities through organic channels, paid ads, partnerships, communities, and short-form content

2. Campaign & Content Execution

  • Support marketing campaigns across multiple products and audiences
  • Co-create content strategies with internal teams
  • Create marketing content for Facebook, LinkedIn, websites, landing pages, EDM, and CRM campaigns
  • Translate user insights into campaign and content ideas that improve engagement and conversion

3. Digital Marketing & Funnel Optimization

  • Manage campaigns across Meta Ads, Google Ads, and LinkedIn Ads (optional)
  • Monitor and improve CTR, Conversion Rate, CPL, and Activation Rate
  • Conduct A/B testing on messaging, creatives, hooks, and CTAs
  • Use tools such as Meta Pixel, GA4, and Tag Manager for tracking and optimization

4. CRM & Retention Marketing

  • Support CRM and EDM activities for different audience segments
  • Assist in communication strategies for clients, candidates, and freelance recruiters
  • Improve activation and retention through email flows, LINE OA, and retargeting campaigns

5. Collaboration & Experimentation

  • Work closely with Marketing Lead, Product Owners, Creative Team, and Sales/Recruitment Teams
  • Contribute new ideas and support cross-functional marketing initiatives

Requirement

  • 3–5 years of experience in Growth Marketing, Digital Marketing, Performance Marketing or Content-driven Marketing
  • Strong understanding of Marketing Funnels, Lead Generation and Digital Campaign Execution
  • Ability to write clear and engaging marketing content
  • Hands-on mindset with strong execution ability
  • Comfortable working in a fast-moving environment
  • Basic understanding of performance metrics and analytics
  • Ability to communicate in English

Nice-to-Haves

  • Experience in Recruitment, HR Tech, SaaS, Startup or Marketplace platforms
  • Understanding of Employer hiring behavior and Candidate/job seeker behavior
  • Experience with Short-form video content, CRM / EDM tools and Marketing automation
  • Familiarity with Meta Ads, Google Ads or SendGrid CRM tools

English Level: Business

Working hour: 08:30 17:30

Holiday: Sat, Sun, National Holidays

Benefit:

  • Hybrid Work and Flexible Working Hours
  • Work From Anywhere (Twice a year)
  • Bonus (Twice a year, based on performance)
  • Salary Adjustment (Twice a year, based on performance)
  • Group Insurance (After Probation)
  • Annual Health Check-Up
  • Provident Fund (After Probation)

More Info

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About Company

Job ID: 147582315