Senior Marketing Specialist
Location: Bangkok, Thailand (Hybrid)
About Pancake
Pancake is a modern, fast-growing SaaS platform that helps businesses manage all customer conversations - from WhatsApp, Instagram, Facebook, and more - in one smart, unified dashboard.
Over the last 4 years in Thailand, we've built a strong client base and solid brand presence. Now, we're ready to scale up fast - and we're looking for a Senior Marketing Specialist who can drive Pancake's next stage of growth in Thailand.
If you love working in a dynamic tech environment, building creative campaigns, and turning ideas into results, this is your place.
What We're Looking For
Experience:
- 4-6 years in Growth, Partnerships, and Marketing - ideally in SaaS, technology, or Digital Marketing.
- Proven experience in lead generation and partner/community-led growth.
Market Knowledge:
- Deep understanding of Thailand's digital landscape, SMEs, and e-commerce ecosystem.
- Ability to work with and grow communities and coaches relevant to SMEs and the e-commerce ecosystem.
Skills:
- Strategic yet hands-on: you can plan big and execute fast.
- Strong with social media and event/partnership marketing.
- Creative thinker with analytical insight (Excel/Google Sheets, dashboards)
- Excellent communication and project management skills.
Language:
- Fluent in Thai and English.
What You'll Do
- Drive Market Growth: Develop and execute localized partnership and marketing strategies to grow Pancake's presence and reputation across Thailand.
- Generate Qualified Leads: Plan, launch, and execute local partnerships and marketing campaigns (social media, events, partnerships) that attract high-quality leads for the sales team.
- Create Local Impact: Generate leads via Community and Training engagements.
- Own Events & Partnerships: Lead and manage on-ground events, trainings, and collaborations with key partners (especially Meta, TikTok, and local tech and marketing players).
- Localize Content & Brand: Translate global marketing messages into local, engaging storytelling - keeping Pancake's voice modern, authentic, and relevant to the Thai audiences.
- Measure & Optimize: Track and analyse marketing performance, share actionable insights, and push for creative yet data-driven improvements.
Why You'll Love Working at Pancake
- Join a modern, fast-paced SaaS company driving digital transformation across Southeast Asia.
- Freedom to experiment and lead business ideas that shape the Thailand market for Pancake.
- Work with a young, ambitious, international team that moves fast and supports innovation.
- Competitive compensation, flexible working setup, and clear growth path.
