Senior Media Planner

Fresher

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Job Description

Responsibilities

Performance-based campaign planning, focus on traffic & conversion generation to client's website
Planning awareness campaign for maximum reach and brand recall
Client pitching for an increment of company revenue
Plan and implement media plan to achieve client objective and expectation (awareness, engagement, conversion)
Daily and monthly media performance analysis for real-time strategy modification
Work closely with ad optimizer to adjust bidding tactics

Qualification

Experiences in media industry with integrated media planning capability and performance marketing (both online and offline).
Familiar with all the planning tools and market analysis, including consumer behavior study,competitive analysis
Strong communication skills, written and oral in English
Proficiency in Excel, Word and PowerPoint
Experience in setting up and running campaigns on Facebook Ad Manager, Google suite(e.g. search,YouTube, DV360) and publishers
Solid numerical and financial understanding
Creative thinker and proactive problem solver
Having a positive, can do attitude