Job Summary
The Media Planner is responsible for developing effective media strategies and plans that align with clients marketing objectives. This role focuses on identifying the right media mix, optimizing budgets, and using data-driven insights to reach target audiences efficiently and deliver measurable results.
Key Responsibilities
- Analyze client briefs, campaign objectives, and target audiences
- Develop media strategies and detailed media plans across online, offline, and integrated channels
- Select appropriate media channels based on target audience, budget, and KPIs
- Define media mix, budget allocation, and campaign timelines
- Prepare media proposals and present plans to clients
- Collaborate with Media Buying, Account, Creative, and vendor teams
- Monitor campaign performance and optimize plans to improve results
- Analyze campaign data and prepare performance reports
- Stay updated on media trends, platforms, and consumer behavior
