Senior Performance Marketing & SEO Specialist

We are a fast-growing technology and digital company building multiple premium brands across e-commerce, SaaS, AI automation, and professional services. We're looking for an experienced Performance Marketing & SEO Specialist who can take ownership of digital growth across multiple projects.

This is a strategic, hands-on role for someone who enjoys managing several brands simultaneously and delivering measurable business results.

• Plan, launch, manage, and optimise Google Ads campaigns across Search, Display, Shopping, YouTube, Demand Gen, and Performance Max.
• Develop paid media strategies that maximise ROI while reducing CPA.
• Conduct keyword research, competitor analysis, audience targeting, and campaign planning.
• Manage advertising budgets across multiple brands.
• Implement and maintain conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager.
• Continuously improve campaign performance through A/B testing, audience optimisation, and landing page recommendations.
• Produce weekly and monthly performance reports with actionable insights.

• Develop and execute comprehensive SEO strategies for multiple websites.
• Perform technical SEO audits and coordinate implementation with developers.
• Conduct keyword research and content planning.
• Optimise website architecture, metadata, internal linking, page speed, and Core Web Vitals.
• Build long-term organic traffic growth through ethical SEO practices.
• Track keyword rankings, organic traffic, and conversion performance.

• Plan and manage Meta (Facebook & Instagram) advertising campaigns.
• Create audience strategies including retargeting and lookalike audiences.
• Optimise campaigns to improve lead generation, sales, and ROAS.

• Monitor website performance and identify growth opportunities.
• Analyse user behaviour and conversion funnels.
• Recommend UX and CRO improvements to increase conversions.
• Stay updated with Google's algorithm changes and advertising best practices.
• Manage multiple projects simultaneously while maintaining high-quality execution.

• 4+ years of hands-on experience managing Google Ads and SEO.
• Strong understanding of technical SEO and on-page optimisation.
• Experience with Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio.
• Experience managing multiple websites or brands simultaneously.
• Proven ability to improve ROAS, reduce CPA, and grow organic traffic.
• Excellent analytical and reporting skills.
• Strong communication and project management abilities.
• Experience with Shopify and WordPress is highly desirable.
• Experience with Meta Ads is a strong advantage.

• Experience with SaaS, luxury e-commerce, or technology businesses.
• Familiarity with AI marketing tools and marketing automation.
• Experience with CRO tools such as Hotjar, Microsoft Clarity, or VWO.
• Basic understanding of HTML, CSS, and JavaScript for SEO implementation.

We're looking for someone who thinks like a growth partner—not just a campaign manager. You'll be responsible for helping scale multiple brands through data-driven SEO and paid marketing strategies, continually identifying new opportunities to improve traffic, leads, and revenue.