Senior Performance & Organic Marketing Manager

Job Title: Senior Performance & Organic Marketing Manager

Location: Mumbai

Position Type: Full Time

About Us

DoubleTick is a mobile-first conversational CRM built on the official WhatsApp Business API, designed to unlock WhatsApp-led sales, marketing, and customer engagement at scale. It enables businesses to manage conversations through a centralized team inbox, automate workflows with chatbots and bot studio, and drive growth via bulk broadcasting and analytics. With features like WhatsApp Calling, commerce & cataloguing, and role-based access, DoubleTick helps teams streamline operations and improve conversion efficiency.

Backed by Info Edge Ventures and BeeNext, the platform serves 10,000+ businesses across India and UAE in 100+ industries. Leading brands such as MakeMyTrip, Royal Enfield, CoinDCX, Tarun Tahiliani, Times Media, GRT Jewellers, Malabar Gold and Diamonds, Jaro Education, Sabyasachi, and DarGlobal trust DoubleTick to power their customer conversations. For more details, check out our website: https://doubletick.io

About the Role

We are looking for a data-driven Senior Performance & Organic Marketing Manager with 1–2 years of experience in digital marketing. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple platforms while supporting Account-Based Marketing (ABM) initiatives to drive high-quality lead generation and revenue growth.

Key Responsibilities

• Plan, execute, and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns.

• Manage and optimize paid campaigns to maximize ROAS and reduce CPL.

• Execute ABM Email Campaigns targeting enterprise prospects.

• Execute ABM LinkedIn Campaigns to engage decision-makers.

• Track campaign performance using Google Analytics, Google Tag Manager, and other analytics tools.

• Conduct keyword research, audience segmentation, and competitor analysis.

• Perform A/B testing on ads, landing pages, and creatives.

• Collaborate with the Sales team to generate high-quality Marketing Qualified Leads (MQLs).

• Prepare weekly and monthly campaign performance reports.

• Stay updated with the latest digital marketing trends and platform updates.

Requirements

• 1–2 years of experience in Performance Marketing.

• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.

• Experience in B2B SaaS marketing is preferred.

• Knowledge of Google Analytics, Google Tag Manager, and reporting tools.

• Strong analytical and problem-solving skills.

• Excellent communication and collaboration skills.

• Bachelor's degree in marketing, Business, or a related field.

Why Work with Us

• Opportunity to work with a fast-growing SaaS company.

• Exposure to enterprise-level ABM strategies.

• Learning and career growth opportunities.

• Collaborative and high-performance work culture.

• Competitive salary and performance incentives.