Senior Segment Management Specialist (Retail)

Job Description:

Analyze retail customer behavior and market trends through various data to understand customer need

Develop retail segment insights, sub segment considering risk & return profile and perform competitive market analysis

Develop comprehensive retail segment strategies and objectives, considering accounting profit and Economic profit

Guide and drive the business, including Product and Channel management, to operate in alignment with the objectives and segment strategic direction.

Develop segment performance targets and a KPI dashboard (e.g., segment penetration, Segment CSAT, segment growth, new segment share of wallet, market benchmark, target business with high-level KPIs)

Communicate Segment strategy and KPI and insights to Product and Channel teams to align integrated Channel & Product experiences with segment strategy and facilitate segment-based insight as input for product strategy, design and sales and servicing decisions.

Provide assistance in the publication of a variety of reports, both within and outside the bank.

Qualifications:

Master's degree in Finance, Business Management, Accounting, or related fields.

At Least 2 years of experience in Segment Strategy/ Corporate Strategy/ Sales Management/ PMO/ Marketing Strategy/ Business Development, or related fields.

Have an experience in Marketing campaign and Performance measurement.

Excellent command of English both written and spoken. Logical thinking and problem-solving skill.

Proficient in using MS Excel and PowerPoint.

Relevant experience in SME/Retail customer from banking industry will be highly considered.

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Remark: This position requires a criminal record information check prior consideration for employment to ensure safety and maintain standards of the organization.