Build brand awareness, consideration, and engagement through the brand story campaign & always-on content and brand activations under the bank's direction and brand strategy.
Brand Story e.g. key campaigns (e.g. Brand Campaign) and Brand Collaterals e.g. Uniform, New Year Gift, Calendar.
Brand Events (e.g. Parkrun)
Brand always-on content (e.g. seasonal/festive/trending/natural disaster/useful contents) throughout the year.
Build digital branding and employer brand communication for ttb i.e. ttb Make REAL Change/ttb spark (Digital/Tech/AI)
Act as Brand & CI Partner for Marketing teams to ensure the correct CI & Brand Storyline are applied in all marketing materials & customer touch points.
Lead and manage other special projects (if any)
Qualifications
Bachelor's degree or higher in Communications, Branding, Marketing, Management, or related fields.
Minimum of 5 years of branding and communication experience
Creative & Storytelling Skills: Proven ability to develop creative concepts and craft compelling brand storytelling for campaigns and always-on content that align with brand strategy and engage diverse audiences e.g. 360 IMC plan (offline / online / PR / activation / AI&SEO) for both external and internal communication.
Digital & AI Capability: Strong understanding and hands-on experience in Digital Marketing, SEO/SEM, Social Media Analytics, and AI-driven tools for content creation and performance analysis.
Stakeholder Management & Brand Governance: Excellent skills in stakeholder management and cross-functional collaboration, with the ability to enforce brand governance and ensure consistent application of CI and brand guidelines across all touchpoints.
Be creative, proactive, and resilient.
Be proactive, results-oriented, and highly organized.
Strong negotiation and influencing skills.
Possess project & time management skills.
Be a team player, yet, able to work independently, self-motivated, and hungry to learn.
Must be fluent in English.
Demonstrate proficiency with MS Office (especially PowerPoint and Excel), Photoshop, Illustrator and AI Prompt
