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Job purpose
The KOL and Affiliate Specialist is responsible for identifying, managing, and maintaining relationships with KOLs
and affiliate partners to enhance brand visibility, engagement, and sales. This role involves executing influencer
marketing and affiliate campaigns, optimizing content for TikTok, and leveraging data insights to drive performance.
The specialist will collaborate with cross-functional teams to ensure brand consistency and maximize marketing
impact.
Job Responsibilities
KOLs:
Identifying and Managing KOL Relationships
- Research and stay updated on trends to identify KOLs that align with the brand's target audienceand image (Beauty & FMCG).Build and maintain strong relationships with KOLs to ensure long-term collaboration.
- Act as the main point of contact, managing communication and coordination throughout campaigns.
Campaign Execution & Coordination
- Develop and implement marketing campaigns with KOLs to drive brand awareness and sales.
- Prepare detailed campaign briefs to KOLs.
- Review and analyze KOL content, ensuring alignment with brand guidelines before client approval.
- Monitor campaign performance and ensure smooth execution within the planned timeline.
- Generate new ideas and contribute to strategic projects as assigned.
Budget & Performance Management
- Manage and allocate budgets effectively for KOL campaigns.
- Track and evaluate campaign effectiveness, ensuring alignment with ROI objectives.
Reporting & Insights
- Compile reports and provide insights to optimize future KOL collaborations and campaignstrategies.
Affiliate Marketing:
Affiliate Marketing Strategy & Management
- Develop and execute affiliate marketing strategies to enhance brand visibility and sales onTikTok.
- Identify and recruit TikTok influencers and content creators to join the affiliate program.
- Build and maintain strong relationships with affiliate partners, providing support, guidance, andincentives to drive performance.
- Collaborate with affiliates to create and optimize TikTok content that aligns with brandmessaging.
Key Requirements
Education & Experience:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in Influencer Marketing or KOL Management.
Skills:
- Strong understanding of influencer marketing, KOL engagement, and social media trends.
- Creative mindset to develop engaging and compelling video content.
- Excellent communication and coordination skills.
- Ability to analyze data and generate performance reports.
- Proficiency in Microsoft Office, Google Sheets, and Google Slides.
Personal Attributes:
- Creative and adaptable mindset with a flexible approach to work.
- Detail-oriented and well-organized in managing multiple projects.
- Passionate about skincare and beauty trends.
aCommerce is the largest regional ecommerce enabler that provides end-to-end and e-commerce solutions for brands in Singapore, Thailand, Malaysia, Indonesia, and the Philippines. Founded in May 2013, aCommerce has over 800+ staff spread out across Southeast Asia. We works with top global brands such as Samsung, Adidas, Unilever, L'Oreal and Nestle. The aTeam is made up of highly ambitious individuals driven to innovate, build and succeed and is always looking for like-minded self-starters to join. Discover more about working at aCommerce Facebook Page Linkedin Page Youtube Channel Are you someone passionate about building ties and working closely with people We have a myriad of exciting e-commerce career opportunities for you. If you're a tech junkie who loves to tinker with codes or come up with innovative solutions, there's a place for you in our technology team. Want to take your Supply Chain Management experience to the next level aCommerce is the best place to be challenged and get immediate results. To sum it up, there are three key reasons why you should join the aTeam. Equal Opportunity aCommerce is committed to equal opportunities for all employees and a work environment free of discrimination and harassment. All employment decisions at aCommerce are based on business needs, job requirements, and individual qualifications, without regard to race, religion or belief, gender, sexuality, age, family or parental status, or any other status that may be protected by the laws or regulations in the locations where we operate. We do not tolerate discrimination or harassment based on any of these characteristics. If you have any questions about our recruiting process, you can send an email to ateam@acommerce.asia
Job ID: 136716325
