Key Responsibilities
SEO & Strategy
- Conduct keyword research to identify high-impact opportunities aligned with brand and business goals
- Develop SEO-driven content plans (blog, landing pages, product content, evergreen articles)
- Map keywords to search intent (informational, commercial, transactional)
- Prioritize SEO initiatives based on impact, trends, and seasonal opportunities
Content Creation & On-Page Optimization
- Write and optimize search-optimized blog and website content, and collaborate with the Content team where applicable
- Optimize on-page SEO elements (titles, meta descriptions, headers, internal links, image alt text)
- Edit and improve existing content to enhance SEO performance and readability
- Ensure content is informative, valuable, and user-focusednot keyword-stuffed
- Collaborate with designers and marketing teams for visual and campaign content
Off-Site SEO & Authority Building
- Support off-site SEO initiatives, including backlink acquisition, brand mentions, and PR collaboration
- Coordinate with Marketing, PR, and Partnerships teams to secure high-quality, relevant links
- Monitor backlink profile health and identify risks or opportunities
- Help strengthen overall domain authority and brand credibility
Performance & Analytics
- Track SEO and content performance using tools such as Google Analytics, Google Search Console, and SEO platforms
- Monitor organic rankings, traffic, CTR, and conversion trends
- Analyze results and recommend improvements based on data and trends
- Support A/B testing for headlines, meta titles, and content structure
Collaboration & Brand Alignment
- Work closely with Marketing, E-commerce, Creative teams, and PR teams
- Align content with campaigns, product launches, and seasonal priorities
- Maintain consistent brand voice across all SEO content
Qualifications
- 24 years of experience in SEO and content writing (agency or in-house)
- Strong understanding of SEO fundamentals and search intent
- Excellent writing and editing skills both English and Thai
- Experience with keyword research and SEO tools (e.g. Ahrefs, SEMrush, or similar)
- Basic knowledge of CMS platforms (Shopify, WordPress, or similar)
- Data-driven mindset with attention to detail
- Experience supporting off-site SEO, backlinks, or PR-related SEO work
