Position Summary
We are looking for a passionate and creative Social Media & Influencer Marketing Executive to join our Thailand team. This role will lead content planning, social media activities, and influencer marketing to drive brand awareness, engagement, and in-store traffic across key platforms. You will be responsible for managing Thailand's social media presence while supporting regional direction (MY/SG/TH), ensuring content aligns with JD Sports brand values and marketing roadmap.
Working closely with TH Marketing Manager, regional teams, creatives, and retail stakeholders, you'll strategize and execute campaigns, track performance, and provide data-driven insights to optimize social media impact. This role requires strong communication, strategic thinking, and a keen eye for trends—perfect for someone ready to grow with a global sports-fashion leader in a fast-paced, trend-driven environment.
Key Responsibilities:
- Oversee all social media accounts across the region (MY/SG/TH), with a primary focus on Thailand platforms (e.g. Facebook, Instagram, and TikTok)
- Lead the development and execution of social media strategies to build brand awareness, drive engagement, and position JD Sports as a top-of-mind brand in the market.
- Create and execute content strategies that deliver engaging, creative, and innovative content to grow followers, reach, and engagement across all channels.
- Develop creative briefs and collaborate closely with the creative team to produce compelling, on-brand visuals, captions, and motion content.
- Plan and manage influencer marketing campaigns—including influencer sourcing, outreach, briefing, coordination, content approvals, and performance tracking—whether managed in-house or via agency support.
- Support retail marketing initiatives such as digital screen content setup and monitoring, along with other assigned tasks.
- Monitor, analyze, and report on the performance of campaigns and always-on content across social, influencer, and retail media channels, providing actionable insights for optimization.
- Collaborate with cross-functional teams (e.g., Multichannel, Retail, Buying, and Merchandising) to align social plans with product launches, promotional campaigns, and broader brand messaging.
- Stay up-to-date on industry trends, platform updates, and competitor activity to inform strategic planning and content development.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field
- 0–2 years of experience in social media, influencer marketing, content creation, or a creative agency (fresh graduates welcome)
- Solid understanding of social media management (e.g., Facebook, Instagram, TikTok) and best practices, with hands-on experience
- Good understanding of social media metrics, KPIs, and basic analytics tools (e.g., Meta Business Suite, TikTok Analytics)
- Creative, with a strong sense of visual storytelling and basic experience with video editing tools (e.g., CapCut, Premiere Pro)
- Fluent in Thai and English, both written and spoken
- Able to work independently and collaboratively within a multidisciplinary team and with various stakeholders
- Strong can-do attitude, with the ability to thrive in a fast-paced retail environment and a passion for sports, fashion, and social trends
- Experience with Canva or Adobe Suite (e.g., Photoshop, Illustrator) is a plus.
