Social Media & Content Specialist Join Our MARCOM Team!
Destination Asia is seeking a Social Media & Content Specialist to drive brand visibility and engagement across digital platforms. This role is perfect for a confident content creator who thrives in an international environment and can deliver compelling stories from concept to publishing.
Role Overview
The Social Media & Content Specialist is responsible for planning, creating, and delivering content across digital platforms to support brand awareness, visibility and engagement.
This role is responsible for the development and execution of a structured annual content calendar, working closely with teams across multiple destinations to gather stories, develop content, and maintain a consistent brand voice across all channels.
The position requires a confident content creator who is comfortable working independently, coordinating with international teams, and delivering content in English language from concept through to publishing and reporting.
Key Responsibilities:
Content Planning & Ownership
- Develop and manage a rolling 12-month global content calendar aligned with business priorities, campaigns, tradeshows, and destination highlights
- Coordinate content submissions and story ideas from country teams
- Proactively identify content opportunities across the business
- Ensure consistency of tone, messaging, and brand voice
Social Media Management
- Create, schedule, and publish social media content across global channels
- Design social media posts using Canva templates
- Produce short-form video content for social platforms when required
- Monitor engagement and performance metrics
- Provide regular reporting and performance insights
- Recommend improvements based on analytics
Content Creation
- Write social media content, website news articles, and marketing copy
- Conduct interviews with internal teams to gather stories and insights
- Adapt and edit destination content for external audiences
- Support storytelling that positions the company as a destination and events expert in Asia
Marketing Support
- Assist with marketing administrative duties
- Support campaign coordination and content-related projects as required
Experience & Skills
Required
- Native-level English writing ability
- Minimum 5+ years in a content, social media, or marketing role
- Strong experience managing social media for a brand or organization
- Experience writing for Western audiences
- Ability to work independently and manage deadlines
- Strong communication skills when working with international teams
- Experience using Canva to create social media content
- Portfolio of content work required
Preferred
- Experience using Metricool (or similar social media scheduling/reporting tools)
- Basic video editing experience (CapCut or similar tools)
- Experience in travel, hospitality, events, or B2B industries
- CMS experience
If you're passionate about storytelling, social media, and creating content that inspires, we'd love to hear from you. Apply now and help us showcase Destination Asia to the world!
