Social Media Content Creator

Company Description Gemma Knits is a leading manufacturer of high-quality, fine gauge circular and warp knitted fabrics serving global brands in sportswear, swimwear, intimate apparel, and athletic applications. The company is recognized for its technical expertise, consistent product quality, and innovation in performance textiles. Working at Gemma Knits offers the opportunity to collaborate with reputable international clients and contribute to products that combine comfort, style, and functionality. Team members join a dynamic, quality-focused environment that values craftsmanship and continuous improvement.

Role Description The Social Media Content Creator is a full-time, on-site role based in Bangkok City, Thailand. This role is responsible for planning, creating, and publishing engaging content across social media platforms to promote Gemma Knits brand, products, and industry expertise. Day-to-day tasks include developing content calendars, writing captions, producing photos and short-form videos, and adapting content to different platforms such as Instagram, Facebook, TikTok, LinkedIn, and others. The Social Media Content Creator will monitor trends in sportswear and textile industries, respond to comments and messages, and collaborate with marketing and sales teams to support campaigns and product launches. The role also involves tracking performance metrics, optimizing content based on insights, and ensuring all social media materials are aligned with brand guidelines.

Qualifications

• Strong skills in social media content creation, including photography, short-form video production, and basic graphic design.
• Ability to plan and manage social media calendars, develop platform-specific strategies, and adapt content for different audiences.
• Proficient writing skills for clear, engaging, and brand-consistent captions and posts in English; Thai language skills are an advantage.
• Experience using social media management and analytics tools to monitor performance and adjust content based on data.
• Understanding of digital marketing principles, brand storytelling, and trends in fashion, sportswear, or textile-related industries.
• Strong attention to detail, organization, and ability to manage multiple projects and deadlines in a fast-paced environment.
• Comfort collaborating with cross-functional teams and engaging respectfully with online communities and customers.
• Bachelor's degree in Marketing, Communications, Media, Design, or a related field preferred; relevant experience in social media or content creation is highly valued.
• Portfolio or samples of previous social media or digital content work required.