About VHG Hospitality Asia
VHG Hospitality Asia is a collection of distinctive, nature-immersed properties across Southeast Asia — each deeply connected to its landscape, culture, and community. From the mountain highlands of Nan at Visama Explorer, to the rainforest wilderness of Cardamom Tented Camp, to the jungle sanctuary of Anurak Lodge, we craft experiences that are as responsible as they are extraordinary.
We're looking for a Social Media Specialist & Content Creator who can bring these three worlds to life — online.
Role Scope
- Multi-Platform Management: Build, manage, and grow the digital presence of all VHG Hospitality Asia properties across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
- End-to-End Content Creation: Produce high-quality, hands-on content including photography, short-form video (Reels/TikTok), copywriting, and brand storytelling.
- Brand Storytelling: Communicate each property's unique ecological, cultural, and experiential identity to a global audience, maintaining distinct voices for each brand.
- Drive Business Growth: Create engaging content that inspires travelers, builds loyal online communities, and directly drives bookings.
- Data-Driven Creative: Combine creative excellence with data-driven thinking to optimize social media performance within a lean, high-autonomy team.
Key Responsibilities
Social Media Strategy & Management
- Channel Strategy: Develop and execute property-specific strategies across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
- Content Calendar: Build and manage monthly content calendars aligned with booking seasons and marketing campaigns.
- Community & Influencers: Manage daily community engagement and coordinate partnerships with travel influencers and eco-advocates.
- Analytics: Monitor channel performance and deliver monthly reports on growth, engagement, and reach.
Content Creation (Photo & Video)
- On-Site Shooting: Travel to properties to capture high-quality photography and video (landscapes, villas, F&B, and guest experiences).
- Video Production: Produce and edit engaging short-form vertical videos (Reels/TikTok) and long-form promotional videos for YouTube.
- Asset Management: Edit/retouch photos to match brand aesthetics and maintain an organized digital asset library.
Copywriting & Brand Voice
- Copywriting: Write engaging, SEO-friendly English captions and campaign narratives focused on sustainable and luxury travel.
- Brand Voice: Maintain distinct brand voices across channels and contribute copy for newsletters and blogs.
Paid Media & Collaboration
- Paid Social: Set up and manage targeted Meta ad campaigns to boost direct bookings.
- Cross-Functional Work: Collaborate with Property Managers to source local stories and support the Head of Marketing with assets for press kits and OTA listings.
What You Bring
Experience & Portfolio
- Experience: 3+ years in social media & content creation (Hospitality, Travel, Eco-tourism, or Lifestyle sectors). Must provide a portfolio.
- Solo Content Production: Proficient in independent photography (DSLR/Mirrorless) and short-form video shooting/editing without a crew.
- Platform Expertise: Hands-on experience managing Instagram, TikTok, Facebook, YouTube, and Meta Business Suite (including basic paid ads).
- Software Skills: Skilled in Adobe Lightroom, Premiere Pro/Final Cut, and mobile editing tools like CapCut.
- Language & Copywriting: Strong Thai & English copywriting skills for captions, narratives, and scripts.
Technical Skills (Preferred)
- Experience with luxury boutique hotels, eco-lodges, or glamping brands.
- Drone photography/videography skills (DJI) with valid certification.
- Basic graphic design (Canva Pro / Adobe Express) and social analytics (Google Analytics / Meta Pixel).
- Familiarity with sustainable tourism and conservation principles.
Tools & Platforms
- Social & Ads: Instagram, Facebook, TikTok, LinkedIn, Meta Business Suite
- Management & Analytics: Later / Planoly, Google Analytics, Notion, WhatsApp
- Creative Tools: Canva, Adobe Lightroom, CapCut, Premiere Pro
Core Competencies
- Eco-Creative Vision: Ability to turn nature and guest experiences into compelling visual stories for eco-conscious travelers.
- Multi-Brand Integrity: Strong eye for aesthetic consistency across multiple properties while maintaining distinct brand voices.
- Data-Driven Mindset: Comfortable using platform analytics to optimize and refine content strategies.
- High Autonomy: Self-motivated and highly organized; capable of managing calendars, travel, and deadlines across properties independently.
- Cultural Sensitivity: A respectful approach to portraying local communities and natural environments (especially for properties in Cambodia & Northern Thailand).
- Adventure-Ready: Comfortable traveling and working in remote eco-lodge environments (jungles, tented camps, mountains).
***For Thai Residence Only***
Salary, Benefits & Offers
- Salary: 32,000 – 36,000 THB/month (depending on experience)
- Holidays: 12 days per year + 1 additional day per year of employment
- Insurance: Medical and disability insurance as per company policy (post-probation)
- Bonus: Annual discretionary bonus based on performance
- Work Environment: Supportive, creative team in our Nonthaburi office
- Purpose-Driven Work: Opportunity to shape the digital voice of a meaningful, eco-focused hospitality group.
- Stunning Travel: Regular travel to breath-taking, off-grid luxury properties across Thailand and Cambodia.
- Creative Freedom: High degree of creative ownership, autonomy, and direct impact on marketing strategies.
- Confidentiality: You will be expected to maintain strict confidentiality regarding business information, accounts, and systems.
