Oxford Acuity Hospitality is a specialist hospitality practice unit of Oxford Acuity. Oxford Acuity Hospitality owns, builds and operates properties throughout Thailand. We are looking for a Social Media Content Specialist based in Bangkok to manage content across our portfolio of hotels, restaurants and spas.
Social Media Content Specialist
Job Summary:
Responsible for creating and executing engaging social media content across our portfolio of hotels and their restaurant and spa outlets, with a strong focus on content quality, platform relevance and the use of AI tools to support content creation, performance analysis and reporting. This role requires a hands-on individual who can independently execute content and adapt to fast-moving trends.
Key Responsibilities:
- Create and execute social media content across all hotel, restaurant and spa brands in the portfolio
- Write engaging captions tailored to each platform (Facebook, Instagram, TikTok, etc.)
- Support the creation of short-form video content (Reels, TikTok), including filming and basic editing when required
- Prepare and deliver clear briefs to Graphic Designer for social media assets
- Support blog content creation, including research and visual content
- Use AI tools (e.g. Claude, ChatGPT, Canva AI, Midjourney or similar) to support content ideation, copywriting and visual creation, and develop real-time, trend-driven content ideas
- Monitor content and campaign performance using AI-assisted analytics tools, and prepare regular reports with clear insights and recommendations for each property
Requirements:
- 3–5 years of experience in social media or content creation
- Strong portfolio (social content; video content is an advantage)
- Strong understanding of social media trends and storytelling
- Experience in short-form video content (Reels/TikTok) is an advantage
- Hands-on experience using AI tools for content creation, trend analysis and reporting (e.g. ChatGPT, Canva AI, CapCut, Midjourney or similar) is required
- Ability to manage content across multiple hotel, restaurant and spa brands in a fast-paced environment
- Proficiency in both English and Thai (spoken and written)
For more information and application, please contact [Confidential Information].
