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Sweet and Sour Pte Ltd

Social Media Coordinator

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Job Description

Sweet & Sour | Global Dance Music Label

Sweet & Sour is a global dance music label breaking Asian and international artists across electronic and club culture. We work closely with artists, A&R, and creatives to turn releases into real cultural momentum not just posts.

We're looking for a Remote Social Media Manager based in Thailand who understands music culture, social platforms, and how to drive follower growth and engagement around releases.

Key Responsibilities

1. Content Planning & Calendar Management

  • Plan and manage weekly and monthly social media calendars
  • Align content with release schedules, campaigns, and artist moments
  • Ensure consistent posting across platforms

2. Posting & Caption Writing

  • Publish content across Instagram, TikTok, and YouTube Shorts
  • Write engaging, culturally relevant captions (English required; Thai a plus)
  • Apply basic hashtag and formatting best practices

3. Light Video & Graphic Editing

  • Edit short-form content for social (text overlays, subtitles, simple cuts, resizing)
  • Adapt videos and visuals into platform-specific formats
  • Use tools like CapCut, Premiere Pro, Final Cut, or Canva

4. Cross-Team Collaboration

  • Work closely with A&R to develop content around music releases and artists
  • Coordinate with Design to turn artwork into social-ready assets
  • Support storytelling and campaign rollouts
KPIs & Success Metrics
  • Follower Growth: Month-on-month growth across key platforms
  • Engagement Rate: Likes, comments, shares, saves, and watch time
  • Content Performance: Reach, impressions, and post-level engagement
  • Consistency: Meeting posting cadence and campaign timelines
Requirements
  • Based in Thailand and able to work remotely
  • Strong understanding of Instagram and TikTok, especially music content
  • Basic video and graphic editing skills
  • Good written communication skills (English required)
  • Organized, proactive, and able to work independently
  • Passion for electronic music and internet culture
What We're Looking For
  • Someone who understands that growth and engagement come before aesthetics
  • Fast execution, clean output, and consistency
  • Cultural awareness of Thai and regional Asian music scenes
Role Details
  • Location: Remote (Thailand-based)
  • Type: Contract / Part-time (with potential to grow)
  • Industry: Music / Entertainment

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Job ID: 136928333