SALT is supporting a leading beauty & wellbeing FMCG business in the search for a Social Media Specialist to help drive social performance insights and marketing analysis across key consumer brands.
ROLE OVERVIEW
This role sits within the social and consumer insight function, focused on analysing social media performance data and translating insights into actionable recommendations. The successful candidate will work closely with marketing and brand teams to evaluate campaign effectiveness, identify trends, and support data-driven decision-making across social channels.
3) KEY CONTRACT DETAILS
- 12-month contract
- Hybrid working in Bangkok (2–3 days per week)
- Paid on a day rate
WHAT YOU'LL DO
- Analyse social media performance data across multiple platforms and campaigns.
- Monitor engagement, reach, sentiment, and audience trends to identify insights.
- Produce regular reporting and marketing performance analysis for key stakeholders.
- Support campaign measurement and evaluate the effectiveness of social activity.
- Translate complex data into clear recommendations for marketing and brand teams.
- Collaborate with cross-functional teams to optimise social media and content strategies.
ABOUT YOU
- Experience in a Social Media Executive, Social Insights, Social Analytics, or similar role.
- Strong background in analysing social media performance and consumer engagement data.
- Experience delivering marketing analysis and performance reporting.
- Understanding of social media platforms, metrics, and campaign measurement.
- Previous experience within FMCG, beauty, wellbeing, or consumer brands preferred.
