Social Media Manager
On-site, Based in Bangkok, Thailand
The Company:
Chronos Consulting is part of the Coberon Chronos Group, an award-winning global leader in permanent and temporary staffing, RPO, and business process automation solutions for global multinationals. The Group owns and operates 52 + offices worldwide.
Chronos Consulting's client is a Food & Beverage industry.
Job Responsibilities:
- Strategic Growth Leadership: Orchestrate multi-channel new media operations and refine recruitment strategies. Lead team development while taking full accountability for traffic acquisition and conversion metrics.
- Brand Identity & Content Creation: Standardize and package the corporate brand culture and product portfolio. Monitor viral trends and audience preferences to produce high-impact content (video, visual, and copy) for TikTok and Facebook.
- Performance Marketing & Data Analysis: Design and optimize promotion strategies for social platforms based on product DNA and target demographics. Conduct rigorous data analysis and post-campaign reviews to drive ROI.
- Trend Analysis & Creative Innovation: Deep-dive into user pain points and emerging platform trends to continuously evolve creative directions for content, advertising, and live-streaming sessions.
- Conversion Optimization: Execute operational strategies designed to maximize traffic-to-revenue conversion efficiency.
- End-to-End Live Stream Coordination: Manage the entire live-streaming lifecycle, including scheduling, scripting, floor management, and broadcasting to ensure event GMV targets are consistently achieved.
Qualifications:
- Educational Background: Bachelor's Degree in New Media, Networking, or a related field.
- Professional Experience: 3–5 years of expertise in short-video operations and management, specifically within the Leisure Food or related consumer goods industries.
- Content Mastery: A strong sense for viral content with a proven ability to independently conceptualize and execute short-video strategies.
- Bilingual Proficiency: Professional fluency in English is mandatory for cross-functional communication.
- Technical Excellence: Expert-level knowledge of short-video platform algorithms and user behavior. Proficient in specialized video tools and data analytics platforms.
- Leadership & Culture: Exceptional project management skills and a collaborative mindset, with a personality suited for a fast-paced, team-oriented environment.
