Social Media Manager

Social Media Management - Muang Samui Group | Koh Samui, Thailand (On-site) Start 40,000 ++THB

About us

Muang Samui Group is a Koh Samui hospitality and wellness lifestyle group behind two hotels and a portfolio of distinctive dining, wellness, and lifestyle brands - including Reva Hotel, Muang Samui Hotel, Cave Rai Ra Beach Spa, Arna Oceanic Wellness Spa, Vitra Longevity Centre, Ativa Active Horizon Gym, Ciccio Pizza & Pasta, Spice Zone Beach Restaurant, Anand, Babou Samui Supper Club, and our local F&B favourites.

The role

We're hiring a hands-on Social Media Manager to lead our social presence across multiple brands - developing strategy, planning content, creating and overseeing production, analysing performance, and driving brand awareness and engagement. You'll both plan AND make content, using a tiered system so hero brands get full attention and smaller outlets a lighter cadence.

You won't be doing this alone. There's a dedicated budget for video shoots and freelance support (photographers, videographers, editors), and you'll work closely with our Marketing Manager on strategy and priorities. Your job is to lead and create - not to carry every brand single-handedly.

Key responsibilities

Social media strategy

• Develop and execute social media strategies aligned with each brand's marketing objectives, together with the Marketing Manager.

• Create monthly content plans and campaign calendars.

• Identify trends, opportunities, and platform updates to keep brands competitive.

• Build brand positioning and ensure consistency across all channels.

Content planning & production

• Plan content pillars and campaign concepts for each brand.

• Shoot and edit everyday photo/video content yourself (Reels, Stories, posts).

• Use the video/freelance budget: brief and coordinate freelance photographers, videographers, and editors for bigger shoots.

• Oversee content production from concept to publishing, keeping everything on-brand.

Community management

• Monitor platforms and maintain an active brand presence.

• Coordinate with property/customer-service teams to ensure timely responses.

• Identify opportunities to increase engagement and customer interaction.

Performance analysis

• Track performance using each platform's analytics tools.

• Prepare monthly performance reports with actionable insights.

• Optimise content strategies based on data and audience behaviour.

• Monitor competitor activity and industry trends.

Campaign management

• Plan and execute organic social campaigns for launches, seasons, and events.

• Collaborate with the Performance Marketing / ads function - supplying suitable creative assets for paid campaigns.

• Coordinate influencer and partnership campaigns when required.

Collaboration & coordination

• Work closely with the Marketing Manager (your main partner) and the property teams.

• Coordinate freelancers and external agencies (designers, video editors, photographers) using the shoot budget.

• Manage production timelines so projects are delivered on schedule.

What we're looking for

• A creator and a planner: moderate real phone photo/video shooting and editing skills (portfolio or accounts required).

• 1-3+ years running social media for a brand, agency, or hospitality/F&B business.

• Fluent Thai and good working English, with a feel for brand tone.

• Confident on Instagram, Facebook, TikTok; familiar with LINE and Google Business Profile.

• Organised and self-managing; comfortable working on-site across properties in Koh Samui.

What we offer

• Salary THB 40,000-45,000++/month + housing support.

• A dedicated video/shoot and freelance budget - so you have support, not solo overload.

• A close working partnership with the Marketing Manager.

• A creative role with real ownership across a vibrant multi-brand group.

• Beautiful properties and food as your daily content studio.

How to apply

Send your CV and links to accounts you've managed or content you've shot and edited to [Confidential Information]. Interested, or know someone great Please share this post.

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