Sarnies Group is looking for a Social Media Manager to join our growing team. This candidate will own the social media content strategy and calendar across the full Sarnies Group brand portfolio. In this role, you will translate brand priorities and campaigns into a structured, objective-driven content plan, then briefs and manages content creators and the appointed agency through to execution. You will sit alongside the Senior Brand & Activations Executive (who owns campaign concepting) and works closely with Digital Content and the design team to keep day-to-day posting sharp, consistent, and performing.
Key responsibilities
- Lead always-on content plan & calendar across all brands, balancing brand-building, objective-driven (awareness/traffic/sales), and campaign-tied content
- Translate marketing forecast and campaign briefs from the Marketing, Event and Project teams into platform-specific content plans
- Brief and manage content creators and the appointed agency on creative direction, copy, and execution
- Write and review copy in EN/TH, maintaining distinct tone of voice per brand
- Quality-check all outgoing social content for brand alignment, accuracy, and platform best practice before publishing
- Monitor content performance across brands and platforms, feeding learnings back into the content plan
- Coordinate with the Marketing, Event and Project teams to ensure social assets align with wider campaign/activation direction
- Stay current on platform algorithm shifts, format trends, and SEA social behavior, adjusting strategy accordingly
Requirements
- 3+ years in social media management or content strategy, preferably in F&B, hospitality, retail, or lifestyle
- Strong bilingual copywriting ability (EN/TH), with range across multiple brand voices
- Experience managing content across multiple brands or business units simultaneously
- Proven ability to brief creators/agencies clearly and manage output against a calendar
- Proficiency in social platform-related data analytics
Nice to have
- Experience with multi-brand portfolios or franchise/group structures
- Familiarity with Thai F&B market dynamics and platform trends (Instagram, TikTok, LINE)
- Working knowledge of a social analytics platform
- Basic understanding of paid social, since organic and paid should work together
