Social Media Marketing

We are looking for a creative and proactive Social Media Marketing to grow and manage our brand's presence across Instagram, Facebook, X (Twitter), TikTok, LINE, and YouTube. The ideal candidate is passionate about storytelling, trend-spotting, and building an engaged online community. This role requires a balance of creativity, consistency, and attention to detail.

Key Responsibilities:

1. Content Creation

Plan and create engaging content for each platform (IG, FB, TikTok, LINE, X, YouTube).

Write clear, creative, and on-brand captions, campaign messages, and short-form copy.

Develop visual and written content for posts and ads (images, videos, reels, captions).

Collaborate with the design and content teams to produce high-quality creative assets.

Stay up-to-date with social media trends and apply relevant ideas to our brand content.

2. Social Media Management

Schedule and publish content across platforms using scheduling tools (e.g., Meta Business Suite).

Monitor key performance metrics (reach, engagement, follower growth).

Optimize content timing and format to boost visibility and interaction.

3. Community Engagement

Monitor comments, messages, and mentions across all platforms.

Reply to comments in a warm, brand-aligned tone (excluding chat/inbox).

Flag customer inquiries or complaints to the Customer Service team.

4. Performance Tracking & Reporting

Analyze platform data to evaluate campaign and content performance.

Generate weekly and monthly performance reports with key insights and improvement ideas.

Apply basic SEO and content optimization knowledge to improve reach and discoverability.

5. Coordination

Work closely with the marketing, design, and PR teams for campaign launches and key announcements.

Manage LINE broadcast content and ensure timely communication.

Qualifications:

2 years of experience in social media marketing or a related field, or a Bachelor's degree in Marketing, Communication, or a related field.

Strong understanding of social platforms: Instagram, Facebook, TikTok, LINE, X , YouTube.

Strong writing skills in both Thai and English with experience in content writing or copywriting.

Familiar with social media scheduling tools (e.g., Meta Business Suite).

Basic knowledge of SEO and analytics (e.g., Meta Insights, Google Analytics).

Good command of both English and Thai (writing).

Creative, detail-oriented, and able to work both independent