Role Objective
Plan, create, manage, and optimize social media content across multiple platforms to strengthen DPrime brand awareness in Thailand, increase audience engagement, grow local online communities, generate qualified leads, and support overall business growth.
Key Responsibilities
1. Social Media Strategy and Content Planning
- Develop and execute Thailand's social media strategy in alignment with DPrime brand, marketing, and business objectives.
- Manage DPrime Thailand's social media presence across Facebook, Instagram, TikTok, LINE, X (Twitter), YouTube, Telegram, and other relevant local platforms.
- Develop and maintain monthly content calendars covering educational, promotional, market-related, and community-focused content.
- Localize regional and global content for the Thai market, ensuring that the language, tone, cultural references, and presentation are relevant to local audiences.
- Monitor social media trends, platform updates, algorithm changes, and emerging content formats to identify growth opportunities.
- Ensure that all published content follows DPrime brand identity, tone of voice, approval procedures, and compliance requirements.
2. Content Creation and Campaign Execution
- Create engaging Thai and English social media copy, including captions, campaign messages, short-form scripts, community posts, and promotional content.
- Coordinate with Graphic Designers, Video Editors, and other Marketing team members to produce high-quality, platform-appropriate content.
- Develop educational and engaging content related to Forex trading, financial markets, trading knowledge, DPrime products, and company campaigns.
- Support the execution of product launches, promotions, seminars, webinars, seasonal campaigns, and other local marketing initiatives.
- Optimize captions, hashtags, posting schedules, calls to action, and content formats to improve organic reach, engagement, and conversion.
- Support basic paid social media activities, including post boosting, audience setup, campaign monitoring, and optimization when required.
- Coordinate with KOLs, influencers, media partners, or content creators to support local campaigns and increase brand visibility.
3. Community Management
- Monitor and respond to comments, direct messages, inquiries, and community discussions in a timely and professional manner.
- Manage and moderate DPrime local online communities, including LINE and Telegram groups.
- Build positive relationships with followers, traders, prospects, and online communities to strengthen engagement and brand loyalty.
- Work closely with the Sales and Customer Support teams to respond to inquiries and support the conversion of social media audiences into qualified leads.
- Escalate customer complaints, trading-related concerns, compliance-sensitive questions, and other complex inquiries to the appropriate internal teams.
- Monitor online conversations and brand sentiment to identify potential reputational risks and engagement opportunities.
4. Market and Competitor Research
- Conduct regular research on competitors, audience behavior, industry developments, and social media trends within the Thai Forex and financial services market.
- Analyze competitor content, campaigns, communication styles, promotions, and audience engagement.
- Identify content gaps and recommend new topics, campaigns, platforms, and optimization actions.
- Stay informed about financial market developments and trending topics that may be relevant to DPrime target audiences.
5. Performance Monitoring and Reporting
- Track and analyze social media performance, including reach, impressions, engagement, follower growth, traffic, leads, and conversion-related metrics.
- Prepare weekly and monthly social media performance reports with key findings and actionable recommendations.
- Evaluate content and campaign performance to identify opportunities for continuous improvement.
- Work with the Marketing and Sales teams to assess lead quality and the business impact of social media activities.
- Use data and audience insights to refine content strategies, posting schedules, and community engagement activities.
6. Brand and Regulatory Compliance
- Ensure that all social media content follows DPrime brand guidelines and internal approval procedures.
- Coordinate with the Compliance team before publishing financial promotions, trading-related claims, campaign terms, or other regulated content.
- Ensure that required risk warnings, terms and conditions, and disclaimers are clearly included where applicable.
- Avoid publishing misleading claims, guaranteed-return statements, unauthorized financial advice, or content that may create unrealistic expectations regarding trading outcomes.
- Maintain accurate records of approved social media content and campaign materials when required.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, Business Administration, or a related field.
- Minimum 2–4 years of experience in Social Media Management, Digital Marketing, Content Marketing, or a related role.
- Proven experience in developing content strategies and managing social media channels.
- Strong understanding of Facebook, Instagram, TikTok, LINE, X, YouTube, Telegram, and other relevant platforms.
- Experience creating and maintaining content calendars and executing social media campaigns.
- Strong copywriting, editing, translation, and content-localization skills in both Thai and English.
- Good understanding of social media analytics, reporting tools, algorithms, audience behavior, and platform best practices.
- Experience working with Graphic Designers, Video Editors, Sales teams, and other internal stakeholders.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Creative, detail-oriented, proactive, and comfortable working independently.
- Good communication, coordination, analytical, and problem-solving skills.
- Fluency in Thai and a good command of written and spoken English.
