Job summary.
Specialist CRM Strategy & Communication translates CRM strategy into datadriven customer campaigns by designing targeting and eligibility logic, supporting endtoend campaign journeys, and applying performance analysis and A/B testing to improve sales funnel outcomes.
The role partners with Sales, Product, Segment, and Data teams to ensure CRM initiatives are commercially relevant, analytically sound, and operationally executable.
Job description.
Campaign Strategy & Targeting
- Translate CRM strategy into clear targeting, eligibility, and suppression logic.
- Partner with midlevel stakeholders (Head of Sales Support, Product Managers, Segment Managers, etc.) to refine targeting assumptions and ensure alignment with business priorities and customer strategy.
- Ensure logic is scalable and executable across channels.
Customer Analytics & Segmentation
- Analyze customer data to prioritize highvalue segments and personas.
- Interpret behavior, lifecycle, engagement, and offer relevance.
- Work with Data teams to operationalize targeting logic.
PreCampaign Planning
- Build concise precampaign briefs (targeting, forecast, offer fit, metrics)
- Support campaign journey and channel / channelsplit design.
Experimentation (A/B Testing)
- Design and analyze A/B tests across targeting, offer, message, or channel.
- Define hypotheses, success metrics, and evaluation approach.
- Scale winning learnings into future campaigns.
Performance Analysis & Insights
- Deliver initial postcampaign performance analysis across engagement and funnel metrics.
- Assess performance by segment, channel, and offer.
- Document insights in CRM playbooks / repositories.
Sales & Stakeholder Alignment
- Align campaign objectives and lead quality with sales execution reality.
- Present insights clearly to workinglevel stakeholders.
Qualifications.
- Bachelor's or master's in marketing, Economics, Data Analytics, or Business Administration
- CRM, customer analytics, or experimentation certification preferred.
- 23 years in CRM, campaign management, or datadriven marketing
- Experience in campaign planning, segmentation, and offerpersona alignment.
- Handson experience with A/B testing.
- Experience working with Data teams on targeting logic implementation.
- Experience in data storytellingand presenting insights to workinglevel stakeholder.
- Highly motivated to drive revenue outcomes and consistently achieve performance targets.
Analytical & Data Skills (HandsOn)
- Strong business acumen and analytical foundation
- Handson experience with:
- Excel (Pivot, advanced analysis)
- SQL (data extraction, segmentation validation, performance analysis preferred)
- PowerPoint, Power BI / Tableau (preferred)
- Python / R / SAS / SPSS (at least one)
Key Performance Indicators (KPIs)
Financial (70%)
- Sales volume from targeted ecosegments
- Engagement lift from optimized targeting (CTR, response rate)
NonFinancial (30%)
- Stakeholder NPS alignment score
- Customer NPS alignment score
- Number of strategic insight presentations delivered.
Ideal Candidate Profile
- Analytical executor who enjoys translating data into real, actionable CRM campaigns
- Strong communicator with the ability to influence stakeholders through clear, insightled narratives.
- Detailoriented, curious about customer behavior, and disciplined in performance analysis.
- Comfortable operating in a testandlearn environment, using A/B testing to improve outcomes.
- Collaborative team player with growing confidence in stakeholder engagement
- Selfmotivated, outcomeoriented, and eager to continuously improve CRM effectiveness through data and learning.
