Job Summary:
Strategic enabler providing insights, proposition design, and coordination to ensure smooth execution of Digital Wealth initiatives.
Job Description:
- Conduct customer, competitor, and market research to generate actionable insights for refining strategies and roadmaps.
- Support campaign planning and migration execution, tracking outcomes and providing feedback on effectiveness.
- Collaborate with product and technology teams on digital feature design, testing, and rollout, ensuring alignment with strategic priorities.
- Create and publish Wealth Content tailored to Mass Affluent customers, supporting personalized advisory journeys.
- Analyze adoption rates, customer behavior, and digital activity, identifying opportunities for improvement and presenting corrective actions.
- Provide analytical support for the development and scaling of the USD investment ecosystem.
- Act as a key connector across business, marketing, and IT teams, ensuring initiatives are executed in line with strategic intent.
Qualifications:
- Bachelor's or Master's degree in Business Administration, Marketing, Finance, Economics, Information Technology, Data Analytics, or a related field.
- Minimum 5 years of experience in Digital Banking, Wealth Management, Digital Product, Customer Analytics, CRM, Digital Marketing, or related areas.
- Strong analytical and problem-solving skills with the ability to convert data and insights into business recommendations and customer engagement strategies.
- Good understanding of wealth management products, investment services, customer journeys, and digital channels.
- Experience in campaign performance analysis, customer behavior analysis, and stakeholder management.
- Excellent communication, presentation, and cross-functional collaboration skills.
