Specialist, Marketing Communication

Job purpose

The Brand Communication Manager(Specialist) will lead communication efforts for the mainstream mobile & device business while taking on responsibility for new strategic campaigns. He or she will be responsible for developing and executing for communication campaigns including digital channel, to engage target audiences and drive brand awareness. He will work closely with cross-functional teams to ensure that communication strategies align with business goals and effectively reach diverse customers. The Manager will also play a key role in enhancing customer awareness and engagement through impactful campaigns.

Key Responsibilities

1). Lead Communication for Mobile and Device Campaigns

• Develop and execute communication campaign for the mainstream mobile/ device only and device bundling packages.
• Ensure all communication materials align with brand guidelines and resonate with target audiences across multiple platforms (digital, online, social media).

2). Manage & Implement IMC Campaigns for Assigned Projects

• Plan and execute integrated marketing communication (IMC) strategies for assigned projects, including ATL, BTL, digital, social media, and on-ground activations.
• Assigned Projects: Mobile /device only and device bundling packages, Mobile Number Portability (MNP), Prepaid to Postpaid migration (Pre to Post)

3). Join with media team to create and execute digital and online communication campaigns,

including social media, websites, and other digital platforms. Continuously monitor and analyze campaign performance, adjusting strategies to maximize engagement and effectiveness.

4). Collaborate Cross-Functionally

• Work closely with internal teams (e.g., marketing, product, sales, operations) and external agencies (creative & production agency) to ensure brand consistency and impactful messaging. Facilitate communication and alignment between departments to ensure the timely execution of campaigns and seamless project management.

Qualification

• Bachelor's degree in marketing or communication field
• Minimum of 5 years of experience in communications, marketing, or related roles.
• Experience in digital marketing, social media management, and content creation, with a focus on driving customer engagement and conversions.
• Excellent communication and leadership skills, with experience managing projects and teams to deliver high-quality campaigns on time and within budget.
• Demonstrated ability to plan and execute integrated marketing campaigns (IMC), coordinating efforts across ATL, BTL, digital, and social media platforms.
• Campaign Management: Strong project management skills with the ability to oversee campaigns from ideation to execution and performance evaluation.
• Cross-functional Collaboration: Excellent interpersonal skills to work effectively with internal teams (e.g., marketing, product, sales, operations) and external agencies.
• Problem-Solving and Adaptability
• Active Learning & agility when working with internal teams