Specialist, Product Owner, B2C Cybersecurity (Commercial Lead)

Job Summary

Lead the end-to-end commercial strategy, product management, and go-to-market (GTM) execution for B2C cybersecurity services within the telecom business. Drive product growth, customer acquisition, monetization, and customer value proposition development by bridging cybersecurity expertise with commercial and digital business objectives.

· Commercially driven product leader with strong cybersecurity domain expertise

· Able to translate complex cybersecurity solutions into simple consumer value propositions

· Strong balance of business, technology, and customer experience perspectives

· Experienced in driving growth, monetization, and large-scale GTM execution in a telecom or digital services environment

Key Responsibilities:

(This role is benchmarked as Senior Manager/Assistant Vice President level.)

Product Strategy & Ownership

• Own the product roadmap, lifecycle management, and business performance of B2C cybersecurity products and services

• Define product vision, value proposition, customer segmentation, and growth strategy

• Identify market opportunities, emerging cyber threats, and customer needs to develop innovative consumer cybersecurity solutions

• Manage product P&L, revenue growth, adoption, and profitability targets

Commercial & Go-to-Market (GTM)

• Develop and execute GTM strategies across acquisition, upsell, cross-sell, and retention initiatives

• Design product packaging, pricing, promotions, and bundling strategies with telecom products and digital services

• Drive commercialization plans across digital channels, retail, telesales, and partner ecosystems

• Define business cases, revenue forecasts, and investment requirements for new initiatives

• Monitor product KPIs and optimize performance through data-driven insights

Customer Experience & Growth

• Lead customer journey design from awareness to onboarding, activation, and retention

• Work closely with UX, digital, and analytics teams to improve conversion and customer engagement

• Translate cybersecurity capabilities into simple, customer-friendly propositions and communications

· Conduct market research, customer insights analysis, and competitive benchmarking

Stakeholder & Vendor Management

• Act as the commercial lead between cybersecurity vendors, internal business units, and technical teams

• Manage strategic relationships with cybersecurity solution providers and partners

• Drive cross-functional alignment to ensure successful product launch and operation

• Present product strategy, performance updates, and business recommendations to senior management

Product Delivery & Operations

• Collaborate with technology and engineering teams to prioritize product requirements and releases

• Ensure product compliance with regulatory, privacy, and security requirements

• Support operational readiness, training, and channel enablement activities

Qualifications:

• Bachelor's degree in business administration, Marketing, Information Technology, Computer Science, Engineering, or related field
• Master's degree or MBA is an advantage
• Minimum 5–10 years of experience in Product Management, Product Ownership, GTM, Digital Services, or Commercial Strategy
• At least 3 -5 years of experience managing consumer (B2C) digital products, cybersecurity companies, preferably in Pre-Sales, Product Management, Product Marketing, or Solution Consulting roles
• Experience in telecommunications, digital services, subscription businesses, or technology sectors is highly preferred
• Proven track record in launching and scaling consumer-facing products
• Experience developing business cases, pricing strategies, and commercial models
• Strong understanding of cybersecurity products such as endpoint security, identity protection, anti-phishing, parental control, fraud protection, VPN, privacy protection, or digital safety services
• Experience working with cross-functional teams in agile or matrix organizations
• Product management and lifecycle management
• Commercial strategy and GTM execution
• Pricing, packaging, and monetization models
• Customer acquisition and retention management
• Market analysis and competitive intelligence
• Business case development and financial modeling
• Data analytics and KPI management
• Vendor and partner management
• Strong presentation and executive communication skills

Location: True Tower 1, Ratchadaphisek Rd.