Responsible for event brand marketing and planning event communication milestones. Collaborate with the event system and key timelines to produce overall event marketing strategies. Leverage the Thai market and communication channel resources to enhance event brand awareness and influence.
Prepare, organize, and execute online and offline event-related activities, demonstrating strong implementation and execution capabilities.
Coordinate and design event-related social media promotional content, establishing an event communication matrix, including but not limited to live streaming platforms, content communities, and distribution channels. Possess excellent copywriting and creative writing skills to output high-quality, insightful, and influential communication content, aligning with the platform's value.
Job Requirements
3+ years of experience in the gaming industry, with experience in event brand communication and overseas communication/marketing.
Familiar with and understanding of MMO games (e.g., Fantasy Westward Journey, Moonlight Blade, Justice Online, etc.). Possess deep insight into game users and player psychology, with excellent user marketing strategies and event communication capabilities.
Familiar with the Thai gaming market and mainstream event promotion platforms in Thailand.
Data-sensitive, able to quickly analyze promotional materials and content data, and adjust communication content accordingly.
Has complete experience participating in the overall event communication and execution, including independently following up on the production of promotional materials such as event brand videos, team videos, event content videos, and event Key Visuals (KV).
Excellent proficiency in English and Chinese (listening, speaking, reading, and writing) and strong communication skills are preferred.
