Sr. Marketing Specialist, Thailand Gaming Marketing

General Purpose:

Sr. Marketing Specialist for Thailand Gaming Marketing in charge of regional marketing functions to be based in Bangkok, you will implement and monitor a wide variety of marketing campaigns and activities in Thailand.

You will work closely with APAC Gaming Marketing team, TH Sales Managers and suppliers to co-ordinate the production of all marketing collateral for Gaming BU, provide marketing support for a variety of events, managing PR and reviews, initiating influencer and esport partnership, monitoring social media activities and performance, and tracking/analyzing progress via pre-set measures of success. You will regularly evaluate and analyze marketing activities, generating reports and insight of Thailand market.

Ideally you will be qualified to degree level or equivalent, preferably in a IT/Engineering/Marketing related discipline and have demonstrable work experience in Gaming/IT related industries as marketing role, with proven relevant skills and knowledge for peripherals such as keyboard, mouse and headset.

Excellent organization and time management skills are also a must for this role, as is the ability to prioritize a busy workload and manage changing priorities.

As a confident and articulate communicator, you will be an excellent team player but also capable of working well under your own initiative.

Position Summary, Responsibilities and Expectations:

Manage PR review seeding plan and keep track of all reviews. Create and circulate a press reviews / awards for use in territory by the sales team.

Build up relationships with key gaming media, content creators and partners.

Develop marketing strategy and campaign for promotion and branding.

Support the team in the execution and delivery of localized materials including SKU sheets, collateral, POSM and giveaways.

Plan and execute social media content creation and activities.

Monitor social media activities and performance, providing insight analysis and reports

Assist with event organization

Assist with creative production

Help with handling of merchandizing

Essential Skills and Experience:

The successful candidate will have a marketing/PR or IT qualification, be a self-starter, motivated, reliable and be able to work by themselves as well as a positive and can-do & hands-on attitude.

Action Oriented/self-starter

Good attention to details

Excellent time management skill

Ability to work independently and also as part of a team

Excellent interpersonal skills- interact positively with all stakeholders

Excellent planning & organizational skills

Be fluent in English and Thai (both spoken and written)

Ability to work under pressure and able to handle multiple simultaneous tasks with tight deadlines

A can-do and positive attitude

3-5 year experiences in PR agency or IT company is a plus.

Be a local candidate in Bangkok, no relocation available.