ST19 - Regional Marketing Manager
Thailand
Full time
ONSITE
Job Description
Location: Bangkok, Thailand
Job Type: Full-time, Permanent
About STARTRADER
STARTRADER is one of the world's fastest-growing brokers that provides leading, continuously optimized and advisory solutions to clients globally. With us, you can trade hundreds of financial instruments across asset classes CFD on forex, metals, commodities, indices, and shares.
Position Overview
We are looking for an experienced and innovative Regional Marketing Manager in Thailand to lead our local marketing strategy and execution.
The ideal candidate has a strong background in the financial trading, fintech, or Web3.0 industry, and is capable of integrating digital marketing, social media, PR, sponsorships, and on-ground events to build a strong, trustworthy, and aspirational brand presence in the Region.
You will play a key role in driving brand growth, client acquisition, and engagement, while ensuring that all marketing initiatives align with global brand direction and regulatory standards.
Duties And Responsibilities
- Market Strategy & Brand Growth
- Develop and implement comprehensive marketing plans tailored to the Thai market, aligned with regional objectives.
- Identify key market opportunities, emerging trends, and competitor movements within the financial, trading, and Web3 ecosystem.
- Build strategic partnerships that enhance the company's visibility and brand equity in the local trading community.
- Manage and optimize marketing budgets to ensure maximum ROI and measurable outcomes.
- Digital & Social Media Marketing
- Oversee all digital marketing campaigns (Google Ads, Meta, TikTok, YouTube, Line, Twitter/X, etc.) to drive lead generation and conversion.
- Localize global campaigns to fit Thai culture and trading behavior.
- Collaborate with internal and external creative teams to develop visually compelling and performance-driven content.
- Monitor and analyze campaign performance data, adjusting strategies for continuous optimization.
- Public Relations & Communications
- Establish and maintain strong relationships with local media, journalists, KOLs, and industry influencers.
- Plan and execute PR campaigns, press releases, and interviews to enhance corporate image and brand trust.
- Position the company as a thought leader in finance, investment education, and digital asset innovation.
- Events & Sponsorship Activation
- Plan, organize, and execute offline events such as trading seminars, expos, conferences, and partner gatherings.
- Identify relevant sponsorship opportunities (financial forums, tech conferences, fintech summits, sports events, etc.) and lead negotiation and activation.
- Coordinate with the regional marketing and design teams to ensure brand consistency across all touchpoints.
- Cross-Functional Leadership
- Work closely with sales, partnership, and education teams to ensure alignment on market strategies and client engagement plans.
- Manage local marketing specialists, agencies, and vendors to ensure timely and high-quality output.
- Prepare monthly performance reviews and strategic recommendations for management.
Skills And Requirements
- Bachelor's degree or above in Marketing, Communications, Business, or related field.
- 5+ years of experience in marketing, with at least 3 years in financial trading, fintech, or Web3.0-related industries.
- Deep understanding of digital ecosystems, user acquisition funnels, and community marketing (especially for finance or crypto audiences).
- Strong communication and negotiation skills in Thai and English.
- Excellent project management skills and ability to lead multiple initiatives simultaneously.
- Data-driven mindset with proven experience in campaign optimization.
- Strong media relations and partnership negotiation capabilities.
Preferred Attributes
- Previous experience in brokerage, fintech, or blockchain companies.
- Strong grasp of Thailand's trading community and digital culture.
- Creative, fast-thinking, and passionate about transforming financial marketing with innovation.
- A strategic storyteller who can blend professionalism with cultural relevance.
Company Benefits
- Competitive salary package and annual bonus
- Medical benefit, annual leaves and team building
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