Store Manager (Luxury Brand)
The Store Manager is accountable for leading the store as a business unit, driving commercial performance, developing high-performing teams, and delivering an exceptional luxury client experience. The role ensures the brand is consistently represented while maximizing sales, productivity, and long-term client relationships.
Responsibilities
- Drive individual and store-level sales and clienteling targets, ensuring consistent achievement of KPIs.
- Identify business opportunities and potential risks, initiating actions to improve performance.
- Embed advanced selling techniques, including cross-selling and outfit building, to maximize transaction value.
- Develop and execute store strategies to increase traffic, expand the client base, and grow VIC relationships, in partnership with senior management (General Manager, Regional Team from brand principal, and CEO).
- Lead the delivery of a best-in-class, emotional, and personalized client experience aligned with the brand's client journey.
- Champion a strong clienteling culture focused on long-term relationship building.
- Ensure consistent and high-quality client data capture to support CRM campaigns, events, and one-to-one appointments.
- Actively network and support the recruitment of new clients and VICs in collaboration with CRM and marketing teams.
- Inspire, engage, and motivate teams toward shared objectives and sustained high performance.
- Coach, develop, and empower team members through clear direction, constructive feedback, and effective delegation.
- Adapt leadership style to different individuals and situations while maintaining authenticity.
- Lead recruitment, selection, onboarding, and development of store teams.
- Build succession plans and ensure strong talent pipelines by spending meaningful time on the shop floor.
- Partner closely with local merchandising teams by providing insights on best sellers, slow movers, and client feedback.
- Maintain strong awareness of fashion, art, culture, and market trends to better understand collections and client expectations.
- Support VM teams by sharing commercial insights to optimize product presentation.
- Ensure full compliance with legal, operational, and brand standards, protecting brand reputation.
- Oversee store operations in close collaboration with local operations teams to ensure efficiency, accuracy, and consistency.
Qualifications
- Bachelor's degree in Business, Sales & Marketing, Fashion, or related field.
- Minimum 810 years of progressive leadership experience in luxury retail, with full accountability for store performance and results.
- Demonstrated ability to lead, develop, and scale high-performing teams within complex or multi-store environments.
- Advanced expertise in luxury client behavior, clienteling excellence, and omnichannel execution.
- Proven track record of driving sales growth and building sustainable, high-value client portfolios.
- Strong leadership presence with the ability to influence, inspire, and engage diverse stakeholders.
- Strategic, solution-oriented mindset supported by sound commercial judgment.
- Consistent history of exceeding performance expectations.
- Strong understanding of luxury, fashion, art, and culture.
- Effective conflict management with a constructive and open approach to feedback.
- Deep alignment with the brand's identity, aesthetic, and values.
- Proficiency in English preferred, depending on store location and client mix.
