Position:Strategic Brand & Communications Specialist
Industry: International School / Education
Our client are a growing international school committed to delivering high-quality education in a global environment. We are looking for a strategic and creative Strategic Brand & Communications Specialist professional to strengthen our brand and increase brand awareness in the education market.
Key Responsibilities:
- Lead and refine the school's Brand Identity through strategic positioning and competitive analysis to maintain a strong top of mind presence in the international school market.
- Design and optimize the full customer journey from first brand exposure to Open House ensuring a consistent, premium, and memorable experience across all touchpoints.
- Translate complex educational philosophies into compelling narratives and deliver integrated storytelling across online and offline channels to build strong emotional connections.
- Plan and execute integrated communication campaigns focused on both brand awareness and high-quality lead generation.
- Maintain and enforce international-standard Brand Guidelines to ensure brand consistency across all communications.
- Analyze brand and campaign performance using data-driven insights to continuously refine and strengthen strategic effectiveness.
- Collaborate closely with Academic and Admissions teams to ensure the Brand Promise is authentically delivered.
- Support marketing events such as Open House, school activities, and education fairs.
Qualifications:
- Bachelor's degree or higher in Brand Management, Marketing, or a related field
- 35 years of experience in Branding, Marketing Strategy, experience in International Schools is a plus.
- Strategic thinker with strong brand passion and ownership mindset
- Excellent communication skills in both Thai and English
- Strong analytical skills with the ability to turn campaign data into actionable strategy
Interested candidates are invited to submit their resume and portfolio to me Khun. Flint at [Confidential Information] or contact 0926924469.
