Job Title: Strategic Marketing Manager (Digital & Performance)
A leading international school is seeking a highly driven and strategic Strategic Marketing Manager to lead its digital and performance marketing efforts. This role is pivotal in enhancing brand visibility, optimizing website performance, generating high-quality leads, and supporting overall business growth. The ideal candidate combines strong technical digital marketing expertise with a performance-driven mindset and a passion for delivering measurable results.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies (short-term and long-term) aligned with organizational goals
- Plan, manage, and optimize performance marketing campaigns across platforms such as Meta, Google, YouTube, and display networks
- Oversee website performance, ensuring best-in-class user experience (UX/UI), while driving SEO improvements and increasing qualified traffic
- Design and implement lead generation strategies to drive student enrollment and revenue growth
- Lead, manage, and coach the digital marketing team to achieve high performance and continuous development
- Monitor, analyze, and report on campaign and channel performance, translating data into actionable insights and optimization plans
Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field
- 5–8+ years of experience in Digital Marketing and/or Performance Marketing (experience in the education sector is a plus)
- Strong hands-on expertise with advertising platforms such as Google Ads, Meta Ads, YouTube Ads, and analytics tools like Google Analytics
- In-depth understanding of SEO, SEM, conversion rate optimization (CRO), and full-funnel marketing
- Strong analytical skills with the ability to interpret data and make strategic, data-driven decisions
- Proven experience in team management with strong leadership and coaching abilities
- Strategic thinker with a results-oriented, performance-driven approach
- Excellent communication skills in English (Thai proficiency is a plus)
- Ability to manage multiple projects and thrive in a fast-paced environment
How to Apply:
For further information or to apply, please send your resume to [Confidential Information] or contact 0926924469.
