Key accountabilities:
- Gain a comprehensive context for advertising strategies by analyzing a wide range of information in detail, including demographics, socioeconomics and the market for the client's brands and products.
- Liaise with account management team and clients to identify specific business problems and develop ideas.
- Demonstrate a deep understanding of insights, trends and data and how this can better improved clients business output
- Have a comprehensive understanding and able to hold discussions on business matters with clients.
- Take leadership of the key accounts and responsible in writing creative brief, research brief and other campaign development process.
- Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
- Act as an inspiring supporter to colleagues within the agency. Working closely with account management, social, creative and media team in delivering insightful and effective campaign.
- Lead presentation with client.
Qualifications:
- Bachelor's degree or higher, preferably in Marketing, or Business Administration, or Economics with excellent academic background.
- Working experience 1-2 years in strategic planning, advertising, marketing or related field is a plus.
- Excellent in analysis, planning, presentation, and interpersonal communication skills.
- Strong time management skills
- Up to date on relevant marketing trends and innovation
- Works well individually and as a team player
- An inspiring storyteller
- Computer literacy in MS office: Word, Excel, PowerPoint, and Outlook
- Google Trends
- Social monitoring tool is a plus
Skills
- Marketing Strategy
- Research Skills
- Communication
- Strategic Communications
- Data Analysis
- Analytical Skills
- Brand Communication
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