Lead strategic planning initiatives and act as the team lead on key projects, while mentoring junior planners
Analyze in-depth data from consumers, competitors, market trends, and brand potential to deliver clear, results-driven strategic recommendations
Develop strong Big Ideas, Brand Direction, and Strategic Direction that are grounded in consumer insights and translate into actionable marketing plans
Design and manage both short-term and long-term consumer journeys, with the ability to adapt strategies across diverse industries
Lead the development of pitching decks and key strategic presentations, including presenting to senior-level clients
Plan and design roll-out plans, activity grids, and marketing calendars that align seamlessly with Creative and Media teams
Apply strategic frameworks effectively (e.g., 4Ps/5Cs, Golden Circle, Brand Pyramid, Consumer Experience Framework, etc.) to shape brand direction
Understand media touchpoints and consumer media consumption behavior across each stage of the consumer journey to build precise communication strategies
Act as a strategic advisor to clients and internal teams in developing both campaigns and long-term strategies
Qualifications
4–5+ years of experience in Strategic Planning, Branding, or Marketing Research
Proven experience in leading strategy for major campaigns or managing high-impact projects
Excellent presentation skills, both in content development and delivery
Strong understanding of modern consumer behavior and the marketing ecosystem across both online and offline channels
Proficient in data analysis tools such as Social Listening, Search Analytics, and Consumer Research platforms
Ability to work strategically with cross-functional teams and inspire alignment with brand direction
