Strategic Planning Manager / Senior Strategic Planning Manager

CJ WORX is a creative and digital advertising agency based in Thailand. They specialize in integrated marketing communications, combining advertising, digital marketing, media planning, and technology-driven solutions to create impactful brand campaigns.

Job Overview

As a Strategic Planning Manager / Senior Strategic Planning Manager, you will have a deep understanding of your client&aposs business and marketing objectives. Your role will involve analyzing the market, assessing consumer needs, and identifying new market potential and opportunities. With actionable insights, you will develop business solutions and strategies to drive business growth.

Additionally, you will conduct extensive market research using both primary and secondary data, as well as analyze consumer behavior to generate insights. You will determine which insights are most valuable for developing effective communication strategies and campaigns.

This role comes with exciting challenges across various industries, including but not limited to Automobile, Banking, FMCG, Entertainment, Real Estate, and Mass Media, etc.

Job Responsibilities

• Develop a deep understanding of client business goals and marketing objectives.
• Conduct quantitative and qualitative research, utilizing various market research data to monitor cultural and social trends and their impact on consumer attitudes, behaviors, and perceptions, transforming them into actionable consumer insights.
• Identify key challenges and opportunities related to the clients product and market to establish a winning strategy.
• Create and plan communication, branding, and IMC strategies, then present them to clients for approval.
• Provide the Creative, Media, Data, and Technology Solution teams with clearly defined briefs.
• Lead internal meetings to ensure the entire campaign aligns with the strategic plan.
• Work closely with Management to drive impactful strategic development and effectively prioritize workloads.

Qualifications

• Bachelor or Master Degree in Business Administration / Marketing / Mass Communication, etc.
• At least 5-7+ years experience in Strategic planner, Business consultant, Marketing communication, Branding communication or related field.
• Good level of speaking, reading and writing in English.
• Excellent research and analytical thinking skills.