About The Lemon Shot
We are Thailand's leading Creator-Led Creative Solutions Partner. From managing the country's largest network of influencers (100M+ followers) to executing award-winning social commerce strategies and media production, we squeeze the best out of creativity and data to drive growth for brands.
We are looking for an Associate, Strategy & Research who is curious, data-driven, and storytelling-oriented. You will support the BD Strategy team by digging deep into market data, identifying the next big thing in the digital marketing world, and translating complex information into clear, actionable strategic plans for our management and clients.
Key Responsibilities
1. Corporate Strategy & Long-Term Planning
- Strategic Support: Assist senior management in drafting the company's annual and long-term strategic roadmaps (3-year plans).
- New Business Feasibility: Conduct research and financial/market feasibility studies for new business units or incubation projects before they launch.
- Performance Tracking: Monitor industry benchmarks and competitor movements to ensure The Lemon Shot remains ahead of the curve.
- Deck Creation: Synthesize complex data into high-impact presentations (PowerPoint/Google Slide) for internal meetings and potential partners.
2. Market Intelligence & Trend Analysis
- Creator Economy Trends: Actively monitor global and local trends in the creator economy (e.g., changes in TikTok algorithms, rise of new platforms like Xiaohongshu, new monetization models).
- Digital Marketing Trends: Produce monthly Trend Briefs covering digital marketing shifts, consumer behavior changes in Thailand/China, and emerging tech (AI in marketing, Social Commerce).
- Competitor Analysis (Thailand & SEA): Track and analyze key competitors across Thailand and Southeast Asia. dissect their successful business models, pricing structures, and service offerings to identify market gaps where The Lemon Shot can win.
Requirements
- Education: Bachelor's degree in Business Administration, Marketing, Economics.
- Experience:13 years of experience in:
- Strategic Planning (Agency side)
- Market Research / Consumer Insights
- Business Consulting, or Corporate Strategy
- Key Skills:
- Research: Strong ability to seek information from various sources (reports, news, social media, databases) and interviews.
- Summarization: Ability to read data and summarize it into impactful slides.
- Presentation: High proficiency in PowerPoint/Google Slide. You must be able to tell a story visually.
- Data Literacy: Comfortable with Excel and basic data visualization.
- Language:
- Thai: Native/Fluent.
- English: Professional proficiency (Must be able to read global reports and summarize them in Thai).
- Chinese:Bonus Point (Useful for researching China-tech trends like Douyin/Red, but not mandatory).
