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Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others.
SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.
We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world.
Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.
In August 2024, we achieved Great Place to Work US Certification! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderienot just great perks.
We are looking for a Product Analytics Team Lead to join one of our most well-established product - Cupid Media.
Your main tasks will be:
- Act as a playing coach: personally contribute to product and marketing analytics while leading the team
- Identify root causes of changes in product, marketing, and business KPIs
- Drive deep user behavior analysis, funnel analysis, and cohort analysis to support product decisions
- Lead design, evaluation, and interpretation of experiments (A/B testing, CUPED/CUPAC, proxy metrics)
- Assess and quantify the expected and actual business impact of product and marketing initiatives
- Partner closely with Product, Marketing, and Growth teams to support product strategy and roadmap decisions
- Lead, mentor, and develop a team of product analysts (2 analysts + functional DE support)
- Set clear goals, expectations, and development plans for team members
- Ensure high quality of analytical outputs, insights, and recommendations
- Conduct regular 1-1s, performance reviews, and competency development
- Foster a strong data-driven culture and analytical mindset across the product organization
- Own and prioritize the analytics and data infrastructure backlog together with Data Engineering
- Translate business and product needs into analytical and data platform requirements
- Act as analytics owner for the core data platform and migration initiatives
- Ensure data quality, metric consistency, and scalability of analytics solutions
- Define and maintain standards for metrics, dashboards, experimentation, and analytical processes
- Build and scale a systematic marketing analytics framework (LTV, CAC, attribution, funnels)
- Ensure reliability and consistency of marketing signals used for decision-making
- Partner with Marketing and Growth teams to improve performance measurement and optimization
- Develop fast feedback loops and proxy metrics to accelerate learning and decision-making
- Serve as the main analytics partner for Product, Marketing, and key business stakeholders
- Proactively communicate insights, risks, and opportunities to leadership
-Translate complex analytical findings into clear, actionable recommendations
- Balance short-term business needs with long-term analytics strategy and platform development
We expect from you:
What do we offer:
Sounds good Join us now!
Job ID: 141695333